- Olympics Beats Rivals, But Game Numbers Slipping
MediaDailyNews, Wayne Friedman - Friday, February 26, 2010
NBC's "XXI Winter Olympics" is claiming another win against network programming champi ...
- Social Media And Today's 'Marketing Athletes'
Marketing Daily, Jon Fox - Friday, February 26, 2010
For social media to continue growing up as a full-fledged, adult memb ...
- Olympics Grabs More 55+ Viewers, Drop In Key Demos
MediaDailyNews, Wayne Friedman - Thursday, February 25, 2010
Nielsen says ratings for the Olympics are indexing the highest among old ...
- Big Ad Investment Follows Online Sports Viewership
MediaDailyNews, Gavin O'Malley - Tuesday, February 23, 2010
This year, nearly one in five -- 18% -- of consumers planni ...
- Olympic Ads Pay Off For Marketers, NBC
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2010
NBC's media research for the Vancouver Olympics has reaped big rewards, sa ...
- Olympics Score, But Not As In Past
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2010
Though NBC's Vancouver Olympics continues to easily beat the competition in viewershi ...
- Study: Sports Media Usage Patterns Changing, Almost As Many Follow Olympics Online As In Print
Online Media Daily, Gavin O'Malley - Tuesday, February 23, 2010
From the Super Bowl to the NBA All-Star game and the Wint ...
- Olympic Hockey Is Blowout For Canadian TV
MediaDailyNews, David Goetzl - Monday, February 22, 2010
Forget about a sunny day in January -- Canadians want their hock ...
- Smartphone Surge Means More Mobile Media
MoBlog, Mark Walsh - Tuesday, February 23, 2010
With full year sales results in, it might not be complete hy ...
- Visa Connects With Olympics Congratulations
Marketing Daily, Aaron Baar - Saturday, February 20, 2010
"We know through research that the way consumers connect to the gam ...
- Olympics Own Prime Time, 'Grey's' Falters
MediaDailyNews, Wayne Friedman - Friday, February 19, 2010
With fresh programming, ABC braved the world of NBC's big Winter Olymp ...
- Olympic Coverage Includes Interactive Photo Mosaics
MediaDailyNews, David Goetzl - Thursday, February 18, 2010
A 5-year-old company that takes photos of entertainment and sports figures ...
- Olympics Glides Over 'Idol'
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2010
With Team USA's biggest Olympic day ever, with its biggest stars getti ...
- Olympics Sponsors Benefit, As Do Competitors
Marketing Daily, Aaron Baar - Wednesday, February 17, 2010
According to a survey from market research firm Chadwick Martin Bailey ...
- BMW Joyfully Launches Awareness Campaign
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
BMW of North America has launched a new global ad push th ...
- Olympics Fails To Give NBC Prime Needed Push
MediaDailyNews, David Goetzl - Wednesday, February 17, 2010
No surprise here: NBC is using its prime-time Olympic real estate ...
- P&G's Pritchard Discusses Corporate Ads, Sports Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 17, 2010
The ad campaign for 18 brands that Procter & Gamble has roll ...
- NBC Tests New Media At Olympics
Around the Net In Media, Fern Siegel - Tuesday, February 16, 2010
With an estimated 185 million unique viewers over a 17-day period, t ...
- Ratings Gold: Olympics Post Big Results
MediaDailyNews, Wayne Friedman - Tuesday, February 16, 2010
The Vancouver Winter Olympics on NBC continues its ratings streak. Monday's covera ...
- Audi Leverages Brand By Driving Webisodes
MediaDailyNews, David Goetzl - Monday, February 15, 2010
Audi is running a series of Webisodes during the Olympics looking ...
- Olympic Sponsors Favor Social Media, Twitter
Around the Net In Media, Fern Siegel - Sunday, February 14, 2010
Sponsors have a new name for the Vancouver Olympics: the Social Game ...
- Canadian Pride Is Front And Center
Marketing Daily, Mary O'Connor - Sunday, February 14, 2010
The best expressions of pride are the coveted "red mittens." There hasn ...
- Nationwide Finds Greatest Spokesperson In A Log Cabin
Marketing Daily, Karl Greenberg - Friday, February 12, 2010
Nationwide Insurance has found the world's greatest spokesperson ... in the worl ...
- Audi Launches Winter Olympic Ads
Marketing Daily, Karl Greenberg - Friday, February 12, 2010
After throwing a Hail Mary in the Super Bowl, Audi is goi ...
- McDonald's Olympian Effort For Smoothies, Food Quality
Around the Net In Brand Marketing, Thom Forbes - Friday, February 12, 2010
McDonald's, which has been the official restaurant of the Olympics for mo ...
- Yahoo Hopes to Generate Visits At Olympics
Marketing Daily, - Thursday, February 11, 2010
Yahoo is launching a grassroots program in Vancouver this week to g ...
- P&G Hits The Slopes With Corporate Campaign
Marketing Daily, Karl Greenberg - Thursday, February 11, 2010
Procter & Gamble is launching its first-ever corporate marketing campaign and single-large ...
- ING Promotes Prudent Planning In New Spot
Marketing Daily, Tanya Gazdik - Thursday, February 11, 2010
The spot debuts Feb. 12 during the opening ceremonies of the Wint ...
- Q&A: Visa Markets Globally, Activates Locally For 2010 Olympics
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 10, 2010
Barry Janoff chats with Antonio Lucio, global CMO for Visa, which recent ...
- 24 Hour Fitness Effort Builds On Olympics
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
"Our new strategy going forward is not about using athletes for athlete ...