- Q&A: Gillette Sharpens Marketing For London
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 30, 2012
The men's grooming division of Procter & Gamble has a roster ...
- Mobile Apps To Help NBC Widen Olympics Reach
Mobile Marketing Daily, Steve Smith - Tuesday, May 29, 2012
As part of NBCUniversal's massive cross-platform coverage of the 2012 Summer Olympi ...
- Social Video Boosts JCPenney Brand Lift 23%
VidBlog, Daisy Whitney - Tuesday, May 29, 2012
With the Olympics just around the corner, brand marketers will be looki ...
- Twitter Yanks Olympic Protestors' Account
Around the Net In OMD Europe, Nina Lentini - Wednesday, May 23, 2012
The account, @spacehijackers, is run by a group of anti-capitalist activists w ...
- Olympics Launches Check-in Locales On Foursquare
Online Media Daily, Gavin O'Malley - Tuesday, May 22, 2012
As part of its broader social-marketing push around the Summer Olympic Gam ...
- Big Sports TV Still Commands Attention-Whatever The Cost
TV Watch, Wayne Friedman - Wednesday, May 23, 2012
NBC says it will lose money on the London Olympics, according ...
- Citi Backs Team USA
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 21, 2012
Bob and Mike Bryan, Cullen Jones, Meb Keflezighi and a group ...
- NBC Outlines Olympic Coverage
MediaDailyNews, David Goetzl - Wednesday, May 16, 2012
NBCUniversal has announced how some of its Summer Olympics coverage will ...
- Burger King, 7UP, Sunkist Join USA Basketball
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 16, 2012
En route to the Summer Olympics, Burger King is now the offici ...
- P&G Good As Gold With London
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 16, 2012
P&G has aligned with some 150 Olympic athletes and hopefuls worldwide encompassi ...
- BBC Unveils Extensive Digital Olympics Plans
Online Video Daily, Ross Fadner - Wednesday, May 16, 2012
The 2012 London Olympics could be dubbed the first-ever "Digital Olympic Games ...
- Olympian Tyson Gay Goes Gillette
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 11, 2012
Procter & Gamble's men's grooming division this week will break a ...
- Visa Launches Largest Olympics Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 9, 2012
Worldwide Olympics partner Visa unveiled a commercial on NBC's "The Voice" Mond ...
- Y&R Helps Argentina Politicize Olympics
MediaDailyNews, Steve McClellan - Monday, May 7, 2012
Y&R Buenos Aires, part of the WPP global ad agency network, h ...
- The Social Olympics: The Effect On London 2012
Marketing: Sports, John Rowady - Tuesday, May 1, 2012
While the 2008 Games are only four years in our rearview mirro ...