- Belo Corp. Gains Big From Political, Olympics Revenue
MediaDailyNews, Wayne Friedman - Tuesday, October 30, 2012
Strong political and Olympics advertising revenue lifted Dallas-based TV group Belo Cor ...
- NBCU Pushes Big Rev Gains For Comcast
MediaDailyNews, Wayne Friedman - Friday, October 26, 2012
NBCUniversal posted big revenue gains for its parent company Comcast Corp. ...
- London In Rearview, Marketers Preparing For Brazil
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
Global Olympic partners like Visa, GE, and Coca-Cola are planning their campaig ...
- BP: Olympics Moves Brand Beyond Disaster
Marketing Daily, Sarah Mahoney - Friday, October 12, 2012
Talk about chutzpah: In a presentation to the Association of National Advertiser ...
- Usain Bolt Gets Special Nissan GT-R
Marketing Daily, Karl Greenberg - Thursday, October 11, 2012
Bolt, who appears in Nissan advertising, has signed a special deal wi ...
- Olympic Ads Net Brands Higher Recall, Likeability Scores
MediaDailyNews, David Goetzl - Friday, October 5, 2012
NBCUniversal outperformed ad sales expectations in the recent London Games and amo ...
- Pandora Jewelry Enlists Olympian
Marketing Daily, Tanya Gazdik - Thursday, October 4, 2012
Pandora Jewelry has signed Olympic gymnast Aly Raisman to endorse the jewel ...
- NBCU: Multiplatform Olympic Consumption Was Add-On
MediaDailyNews, David Goetzl, Steve McClellan - Wednesday, October 3, 2012
NBCU found that among people consuming Olympic content on a TV a ...