- Olympics Viewers Older, But Audience Grows Smaller
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
Broadcast license fees aren't the only thing that has risen over t ...
- Report: Olympics Ad Revenue Could Top $1B
Around the Net In Media, Phyllis Fine - Sunday, January 26, 2014
A Kantar Media report estimates overall ad sales revenue from the Soc ...
- Olympics: Frosted Flakes Spotlights Hendrickson
Marketing Daily, Karlene Lukovitz - Friday, January 24, 2014
The brand is "celebrating the father/daughter bond" through the Olympic hopeful s ...
- For Sochi Olympics, Advertiser Worries Are The Usual -- And Then Some
TV Watch, Wayne Friedman - Monday, January 27, 2014
Every two years, TV advertisers still get hyped about the broad rea ...
- Lacoste Launches First TV Ad Campaign
Marketing Daily, Sarah Mahoney - Wednesday, January 22, 2014
The effort, from BETC Paris, also includes a print and outdoor componen ...
- Xfinity-Branded WiFi Spots Free During Winter Olympics
MediaDailyNews, Wayne Friedman - Wednesday, January 22, 2014
Using the promotional lure of NBC's Sochi Winter Olympics, Comcast is offeri ...
- McDonald's Launches Olympics Social Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 21, 2014
McDonald's athlete ambassadors, including U.S. hockey player Patrick Kane, Canadian hockey play ...
- TD Ameritrade Supports U.S. Olympic Teams
Marketing Daily, Tanya Gazdik - Sunday, January 19, 2014
In addition to sponsoring the U.S. Olympic Committee and Team USA, ...
- Samsung Wants To 'WOW' Olympics Fans
Marketing Daily, Aaron Baar - Thursday, January 16, 2014
Samsung is looking to "wow" sports fans the world over this ye ...
- Every Second of the Olympics, Video Streamed Online. Whoopee Maybe
VidBlog, P.J. Bednarski - Friday, January 10, 2014
Maybe you have to be a bigger fan of the Winter Olympi ...
- The Gold Of P&G: What Your Brand Can Learn
Engage:Moms, Patti Minglin - Thursday, January 9, 2014
Marking one month until the start of the Olympic Winter Games, Proct ...
- NEW! P&G Scores With Emotional Ad Thanking Moms Of Olympians
Out to Launch, Amy Corr - Wednesday, January 8, 2014
The latest Olympic-themed video from the Procter & Gamble "Thank you, Mo ...
- Can The Sochi Games Be Hospitable For Corporate Hospitality?
Marketing: Sports, Pete Moore - Tuesday, January 7, 2014
As we ring in the New Year for sports, one of t ...
- BMW Boosts U.S. Bobsledding Team
Marketing Daily, Karl Greenberg - Friday, January 3, 2014
The automaker, which has been deeply involved in designing Team U.S.A. bobsled ...