- Emotional Olympic TV Ads, Videos Spike Mobile Searches, Social Shares
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 29, 2016
Making a connection with a brand through an emotional television ad a ...
- Olympic Athletes Score Big TV Results For Home Markets
Television News Daily, Wayne Friedman - Wednesday, August 24, 2016
For the entire Olympics, overall prime-time household viewing grew 356% over regular-seas ...
- NBC: Millennials Watched More Olympics Than Prime Time
Television News Daily, Wayne Friedman - Wednesday, August 24, 2016
NBC says 18-34 viewers posted an average 5.3 Nielsen rating for t ...
- Top Shared Olympics Ads: Crying For Gold
VidBlog, P.J. Bednarski - Wednesday, August 24, 2016
The top shared ads for these Olympics, like most of the a ...
- Nissan Reveals Its Own Olympics Stats
Marketing Daily, Tanya Gazdik - Monday, August 22, 2016
Nissan undertook its sponsorship of the Rio Olympic Games with the go ...
- Clinton Spends Big On Rio Olympics
Television News Daily, Wayne Friedman - Monday, August 22, 2016
"Hillary for America," Democratic presidential candidate Hillary Clinton's campaign, has spent so ...
- TV Olympics Data: Still Big -- But For How Long?
TV Watch, Wayne Friedman - Tuesday, August 23, 2016
Some Olympic viewership was down 30% at times, with TV advertisers guarante ...
- Nike Strikes Gold With Olympic-Related 'Authentic' Ads
MediaDailyNews, Laurie Sullivan - Friday, August 19, 2016
During the Olympics and the weeks leading up to the games, Ni ...
- Rio Pulls Off Mostly Positive Olympics Feedback
MoBlog, Gavin O'Malley - Monday, August 22, 2016
Remarkably, considering all the bad press leading up to it, people h ...
- Searches On Olympic Sporting Events Provide Insight Into Human Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 19, 2016
Olympic fever caught the attention of the world this past week ...
- Rio Olympics Grab Major Share Of Top Ad Categories
Television News Daily, Wayne Friedman - Friday, August 19, 2016
NBC has pulled in 52% of all automotive national TV spending ov ...
- Don't Blame Billy Bush For Believing Lochte's Lies
TVBlog, Adam Buckman - Monday, August 22, 2016
Of all the NBC Olympics personalities who became involved in the Ry ...
- Ad Theft: An Issue Facing The Nation -- And The Facebook
Mad Blog, - Friday, August 19, 2016
This summer, as the movie industry stumbles, suffering from a very painf ...
- NEW! Nike Launches 'Unlimited Together' Supporting USA Basketball
Out to Launch, Amy Corr - Thursday, August 18, 2016
Nike created "Unlimited Together,"
a 2:30 black-and-white video supporting the U ...
- Half Of World's Population Will See Rio Olympics
Television News Daily, Wayne Friedman - Thursday, August 18, 2016
Worldwide Rio Olympic TV viewing is on par with the London gam ...
- Canadian Women Award Gold, Silver And Bronze To Best Olympic Ads
Mediapsssst, Richard Whitman - Wednesday, August 17, 2016
Canadian agency Harbinger Communications decided to query Canadian women on which Olymp ...
- PetSmart, Olympians Support Nulo Pet Food
Marketing Daily, Tanya Gazdik - Tuesday, August 16, 2016
The products are just starting to roll-out in stores this month a ...
- Olympics Commercial TV Time: More Ad 'Breaks'
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
NBC has been running more breaks in the Olympics -- the actu ...
- NBC's Grip On Olympic Gold Slipping
Online Spin, Gord Hotchkiss - Tuesday, August 16, 2016
The Olympics is probably the biggest show on earth. With the possib ...
- Olympic TV Sponsors Fail To Gain Search, Social Ad Success
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2016
A flurry of data released Monday gives marketers insight into where Olymp ...
- Google Checks TV Ads' Impact During Olympic Opener, Mobile Searches
Television News Daily, Laurie Sullivan - Monday, August 15, 2016
Despite reports that TV viewership of the 2016 Rio Olympics opening ceremo ...
- NBC's Prime-Time Olympics Coverage Dips By Double Digits
Television News Daily, Wayne Friedman - Monday, August 15, 2016
With more than half the Olympics events completed -- through 10 da ...
- Auto Advertisers Dominate NBC's Olympic TV Spending
Television News Daily, Wayne Friedman - Monday, August 15, 2016
Automotive companies are dominating NBC's Olympic TV coverage so far. Four ...
- Olympic Ad Doping -- But Who Are The Dopes?
Garfield at Large, Bob Garfield - Monday, August 15, 2016
What's your favorite Olympic event? Mine is the Modern Bullshit-a-thon. The n ...
- How To Link Olympic Events To Mobile Moments
SearchBlog, Laurie Sullivan - Monday, August 15, 2016
Brands have their own torch to carry -- the one consumers pa ...
- Social Media Underperforms At Rio Olympics
Social Media & Marketing Daily, Gavin O'Malley - Friday, August 12, 2016
Twitter is performing particularly poorly. In fact, only 31% of social med ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, August 15, 2016
Coca-Cola topped the leaderboard recording over 5 million engagements thanks to ...
- NBC's Digital/Cable Outlets Lift Olympics, But Ratings Down From London Games
Television News Daily, Wayne Friedman - Friday, August 12, 2016
Total average viewers for digital, cable, and broadcast platforms have been averagi ...
- Let The Games Begin: TV's Revolution Plays Out Before Our Eyes
Audience Buying Insider, Karlene Lukovitz - Friday, August 12, 2016
NBC's press briefing on August 11 -- Day 6 of the R ...
- Honda, Chevy, BMW, Chrysler Olympics Ads Pay Off
Marketing Daily, Tanya Gazdik - Friday, August 12, 2016
Ads airing during major events like the Olympics resonate best with consume ...