- NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 Games
Television News Daily, Wayne Friedman - Monday, February 21, 2022
Preliminary total audience delivery for NBC Television Network, USA Network, CNBC a ...
- Winter Olympics Wipeout: A Couple Of Theories
TVBlog, Adam Buckman - Wednesday, February 23, 2022
Media distractions, too many Olympic events and the state of the wor ...
- Olympics Opening Stream Time +349% Vs 2018, Roku Heavily Dominates Big Screens
Advanced TV Insider, Karlene Lukovitz - Friday, February 11, 2022
Big-screen devices pulled a 43% share of opening-day view time, but handhe ...
- Toyota Paralympian Spot Does Double Duty
Marketing Daily, Tanya Gazdik - Tuesday, February 8, 2022
Unlike the frequently over-the-top Super Bowl creative, Toyota has a history ...
- NBC Says Beijing Olympics Scores Well For Marketers, Nielsen Shows Initial Low TV Viewing
Television News Daily, Wayne Friedman - Monday, February 7, 2022
NBC says Olympic marketers are getting high value, despite lower initial Nielsen-measur ...
- Comcast Business Airs Inspiring 'Ready For Anything' Spot At Olympics
MAD, Fern Siegel - Friday, February 4, 2022
The 60-second spot highlights snowboarder Mike Schultz. When he lost his le ...
- A Stalled Race: Olympics Advertising
Marketing Daily - Top of the News, Todd Wasserman - Friday, February 4, 2022
The start of the Olympics may come as a surprise to som ...
- Fat Tire Beer Urges Olympics Sponsors, IOC, To Fight Climate Change
Marketing Daily, Les Luchter - Thursday, February 3, 2022
"IOC, which has shown leadership in adopting its own climate action plan ...
- Paramount+ Kicks Off 'Mountain of Entertainment' Ad Campaign
Television News Daily, Wayne Friedman - Monday, January 31, 2022
ViacomCBS says four different spots will air in various shows, including t ...
- NBCU Promotes Dan Lovinger To President, NBC Ad Sales, Partnerships With Olympics Focus
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
Lovinger will also manage NBCU's advertising with the U.S. Olympic and Paralymp ...
- Olympic Opening Ceremonies Viewing Plummets 63%
Television News Daily, Wayne Friedman - Monday, February 7, 2022
NBCU's Beijing Winter Olympics opening ceremony sank to a new Olympic line ...
- NBCU Continues To Push On-air Promos For 2022 Beijing Winter Olympics
Television News Daily, Wayne Friedman - Friday, January 28, 2022
Over 3 billion impressions have been produced from about 12,157 mostly nation ...
- Bashful About Beijing: Brands Tiptoe Toward Olympics
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, January 26, 2022
"Brands can't be seen as either too pro-democracy or too pro-China, ...
- NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' Tests
Television News Daily, Wayne Friedman - Thursday, January 13, 2022
An initial test will start with iSpot.tv and Publicis Media for t ...
- NHL Bows Out Of Olympics Due To COVID
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 23, 2021
The NHL and NHL Players' Association will not participate in the 20 ...
- Traditional, Streaming Sports TV Viewing Grows Overall, But Pay TV Subscribers Decline
Television News Daily, Wayne Friedman - Tuesday, November 30, 2021
Although pay TV subscriber homes continue to decline overall, regular sports viewe ...
- NBC Ramps Up Beijing Olympics Marketing Amidst Rising Political Concerns In China
Television News Daily, Wayne Friedman - Monday, November 29, 2021
Much of the marketing has been around TV promotional spots -- so ...
- In 2022, The Olympics Will Be Promoted After The Super Bowl
TV Watch, Wayne Friedman - Tuesday, November 16, 2021
Any TV show that follows the Super Bowl can get extraordinary promoti ...
- With Naomi Osaka, Levi's Keeps Upping Its Cultural Cool
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 23, 2021
The denim heavyweight is rolling out a new collaboration with tennis superst ...
- Nielsen's New Gauge Metric: Streaming TV Rises, Cable Loses Ground In July
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
Streaming data was boosted by NBCU's coverage of the Tokyo Summer Olymp ...
- YouTube's Tokyo Olympics Viewing Up 7X Vs. Rio Games
Digital News Daily, Karlene Lukovitz - Monday, August 16, 2021
YouTube viewers watched more than 200 million hours of the games, repor ...
- Automakers Spend Big On Olympics TV Ads
Marketing Daily, Tanya Gazdik - Tuesday, August 10, 2021
The Tokyo Olympics garnered the most TV ad impressions (1.7 billion), follow ...
- Did Anyone Watch The Olympics?
Media Insider, Cory Treffiletti - Wednesday, August 11, 2021
Olympic TV viewership was down an average of 45%. Based on th ...
- Did NBC Earn Promo Value From Tokyo Olympics?
TV Watch, Wayne Friedman - Wednesday, August 11, 2021
The forthcoming drama "La Brea" -- 188 airings -- totaled 304.5 milli ...
- Why is Everthing Now 'Unprecedented'?
Media Insider, Gord Hotchkiss - Tuesday, August 10, 2021
What was once considered unthinkable can eventually become acceptable or even popula ...
- NBCU Tokyo Olympics: Prime-Time Viewership Down 42% From 2016 Rio Games
Television News Daily, Wayne Friedman - Monday, August 9, 2021
NBCU says it was the most-streamed Olympics event ever at nearly ...
- Suntory Sets Sights On Hometown, Tokyo -- For 2022
Marketing Daily, Les Luchter - Friday, August 6, 2021
After its Olympics promotions plans were quashed, spirits giant began social med ...
- Too Many Commercials In NBC's Tokyo Olympics Telecasts
TVBlog, Adam Buckman - Thursday, August 5, 2021
When does a commercial load become too much of a good thin ...
- A Medal You Can Bite And Eat As Well
MAD, Amy Corr - Saturday, July 31, 2021
Olympic medal winners frequently pose biting their medals. Almond maker Blue Diamo ...
- NBC's Olympic Worry: Lack Of Viewer Interest Or Usable Cross-Platform Metric?
TV Watch, Wayne Friedman - Monday, August 2, 2021
TV networks have now ramped up their selling magic and sent o ...