- Omni-Channel Paradigms: Why Some Retail Brands Aren't Getting it Right
Marketing Daily, Paul Elliott - Monday, November 17, 2014
While reducing in-store options can streamline operations and reduce costs, without ...
- With Sales Off, Macy's Looks To New Marketing Efforts For Holiday
Marketing Daily, Sarah Mahoney - Wednesday, November 12, 2014
"Women's Wear Daily" reports that Macy's' new app helps users find t ...
- "Hi, [Insert Name Here]! Thanks For Buying Me": When Data-Driven Creative Wants A Relationship
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 14, 2014
Cross-channel communication with customers has to be personal or it somehow defea ...
- Google, AOL's Convertro, Visual IQ Named 'Leaders' In Cross-Channel Attribution
Real-Time Daily, Tyler Loechner - Friday, November 7, 2014
This year, a number of media measurement companies were scooped up ...