- Black Friday The No. 1 Day For Consumer Fraud
SearchBlog, Laurie Sullivan - Monday, November 24, 2014
Black hat online search marketing and traffic fraud can cost brands millio ...
- Google DoubleClick Technology Protects Advertisers From Buying Hidden Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 11, 2014
Google has developed technology that can detect when ad slots are deliberate ...
- AppNexus Announces 'Certified Supply' Program To Combat Fraud; DoubleVerify, Integral Will Validate Impressions
Real-Time Daily, Tyler Loechner - Wednesday, November 5, 2014
It did not take too long for AppNexus' plans to combat t ...
- ITV Exec Says Fraud Keeping TV Out Of Programmatic
Around the Net In MAD London, Sean Hargrave - Tuesday, November 4, 2014
Ad fraud and viewability obstacles in the programmatic trading space are putti ...
- Rocket Fuel Challenges Ad Industry To Take The 'Quality Challenge'
RTBlog, Tyler Loechner - Tuesday, November 4, 2014
Rocket Fuel has thrown down the gauntlet, challenging the digital ad indust ...
- TAG, Woolley's It: Former DMA Chief To Head 'Trustworthy' Project
Online Media Daily, Joe Mandese - Monday, November 3, 2014
Leading ad industry associations this morning announced that former DMA chief Lin ...