- Kill The Bots First, Then Tackle Viewability
Programmatic Insider, Augustine Fou - Tuesday, March 31, 2015
This recommendation is based on the simple concept that even if ...
- Agencies And Networks Should Lead The Click Fraud Fight -- Stop Saying It's Up To All Of Us
London Blog, Sean Hargrave - Tuesday, March 24, 2015
When agencies and their trading desks' bills can include up to 5 ...
- Viewability And Fraud - Same Thing Surely? Why The Different Approaches?
London Blog, Sean Hargrave - Friday, March 6, 2015
As watchdogs provide guidelines for combating fraud and viewability, marketers can't he ...
- Programmatic Budgets Don't Properly Account For Fraud
RTBlog, Tyler Loechner - Thursday, March 5, 2015
Sites that contain a hefty amount of fraudulent traffic, naturally, give advertise ...