- Consumers Can't Tell Native Ads From Editorial Content
Publishers Daily, Erik Sass - Thursday, December 31, 2015
Consumers have difficulty distinguishing between native advertising and editorial content, per ...
- Click-Throughs, Impressions Dying Metrics For Some Media
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 31, 2015
The page view, similar to the click-through, was once the key way th ...
- King Of The Hill: Politics Site Sees Traffic Surge
Publishers Daily, Erik Sass - Wednesday, December 30, 2015
Americans may hate their politicians, but they love their political news, judgi ...
- Snapchat Publishing Its Own Content On Discover Platform Again
Publishers Daily, Erik Sass - Tuesday, December 29, 2015
After shuttering a previous attempt several months ago, Snapchat is back ...
- Tribune Publishing Shares Record End-Of-Year Bump
Publishers Daily, Sara Guaglione - Thursday, December 24, 2015
Shares of Tribune Publishing Company increased by 11.58% in the last mon ...
- Playwire Media Develops Gateway Media's Online Video To Boost Revs
Publishers Daily, Sara Guaglione - Thursday, December 24, 2015
In a new partnership announced this week, Playwire Media will represent a ...
- 'Forbes' Blocks Ad Blockers, Launches Agency Council
The Daily Blog, Erik Sass - Thursday, December 24, 2015
Another publisher is playing hardball with visitors who use ad-blocking software ...
- 2016: The Year Publisher and Platform Partnerships Leave Beta Phase
Around the Net in Real-Time, Felicia Greiff - Wednesday, December 23, 2015
In 2015, publishers realized platforms' power to distribute their content, AdExchanger's Sarah Sluis assert ...
- Bauer Xcel Media's Christian Baesler Talks Header Bidding, Going Almost 100% Programmatic
Real-Time Daily, Felicia Greiff - Tuesday, December 22, 2015
Bauer Xcel Media, digital arm of global publisher Bauer Media, is almo ...
- Conde Nast Digital Sees Boost In Revenue, Credits Programmatic
Around the Net in Real-Time, Felicia Greiff - Tuesday, December 22, 2015
Condé Nast Digital told Campaign its revenue increased 40% year over yea ...
- AppNexus Worthy Google Rival? Announces New Deals With 50 Publishers
Publishers Daily, Sara Guaglione - Tuesday, December 22, 2015
Ad tech company AppNexus announced Monday that it has signed deals wi ...
- Native Ads Pay Off For NYT
The Daily Blog, Erik Sass - Tuesday, December 22, 2015
NYTCO CEO Mark Thompson provided an inside look at the New Yo ...
- WaPo Column Does Little To Deter Web Hoaxes
Around the Net In Publishing, Gavin O'Malley - Monday, December 21, 2015
The Washington Post is shelving its “What was Fake” column, which w ...
- Tribune Publishing Snags Another 'NYT' Vet, Appoints Campbell To Digital Team
Publishers Daily, Sara Guaglione - Friday, December 18, 2015
Mark Campbell will take on the role of Tribune Publishing's senior vi ...
- Startup Say Its Ad Blocker Helps Publishers Generate Revenue
Around the Net in Real-Time, Tobi Elkin - Friday, December 18, 2015
Business Insider reports that Optimal.com has launched an ad blocker that allo ...
- Purch Acquires ShopSavvy To Build User Base Through Mobile Apps
Publishers Daily, Laurie Sullivan - Thursday, December 17, 2015
Online publisher Purch announced the acquisition Thursday of ShopSavvy, adding more th ...
- One In Three Americans Consider Using Ad Blockers
Publishers Daily, Erik Sass - Thursday, December 17, 2015
One-third (33%) of U.S. consumers said they are very or somewhat like ...
- Ad Tech Firms And Publishers Impacted By European Privacy Law
Around the Net in Real-Time, Tobi Elkin - Thursday, December 17, 2015
The Wall Street Journal reports that a new European digital privacy l ...
- Facebook Launches Instant Articles, More News And Faster Loads
Mobile Marketing Daily, Gavin O'Malley - Wednesday, December 16, 2015
Facebook's Instant Articles is rolling out to Android users this week. T ...
- SGL Mediacast Debuts 'Telescope' Mag For Tablets
Publishers Daily, Sara Guaglione - Wednesday, December 16, 2015
Santa Monica-based communications agency SGL Mediacast launched the first issue of i ...
- Can New Media Learn Old-Media Tricks?
Publishing Insider, Ari Rosenberg - Thursday, December 17, 2015
Here's where new media and old media disconnect: New media thinks ...
- MasterCard's Partnership With Skift Builds Wide-Ranging Native Platform
Native Insider, Tobi Elkin - Wednesday, December 16, 2015
MasterCard's partnership with Skift delivers useful, engaging content on the future ...
- Publishers Must Take Offense in the Ad-Fraud War
Real-Time Daily, Tyler Paxton - Tuesday, December 15, 2015
With brands and agencies increasingly on the warpath against digital ad frau ...
- 'Montana Standard' Abandons Plan To Retroactively Unmask Commenters
PolicyBlog, Wendy Davis - Tuesday, December 15, 2015
The "Montana Standard," a daily paper in Butte, Montana, will delete a ...
- Fashionista Bows In-House Native Ad Studio
Publishers Daily, Erik Sass - Monday, December 14, 2015
Online fashion publisher Fashionista, which announced the launch of CoLab, an in-hou ...
- Atlantic Media In Talks To Sell 'Quartz'
Publishers Daily, Sara Guaglione - Friday, December 11, 2015
Atlantic Media is considering selling Quartz, its digital business news site. T ...
- Dow Jones CEO Says Co.Isn't So Worried About Ad Blocking
Around the Net in Real-Time, Tobi Elkin - Thursday, December 10, 2015
Speaking at the UBS Global Media and Communications Conference Wed., Dow Jon ...
- IAC Unveils Publishing Network
Publishers Daily, Erik Sass - Wednesday, December 9, 2015
One of the world's biggest online media and Internet companies, IAC, ...
- Sponsored Content And Editorial Integrity
Publishing Insider, Paolo Gaudiano - Thursday, December 10, 2015
Worrying that sponsored content will erode reader trust is as if Capta ...
- Bauer Xcel Media Appoints Mezzafonte To Oversee Digital Push
Publishers Daily, Sara Guaglione - Tuesday, December 8, 2015
Bauer Xcel Media announced Wednesday that Allison Mezzafonte will oversee the company ...