- IAB Opposes New Child Privacy Rules
Online Media Daily, Wendy Davis - Thursday, December 29, 2011
A proposal by the Federal Trade Commission to broaden privacy regulations ...
- Online Love: Amazon Earns Highest Marks Yet
Marketing Daily, Sarah Mahoney - Wednesday, December 28, 2011
In the E-Retail Satisfaction Index, perennial favorite Amazon jumped two points ...
- Nielsen's Top Digital Lists 2011
Raw, Mark Walsh - Wednesday, December 28, 2011
Nielsen today posted its lists of top digital properties for 2011. ...
- Hyundai Makes Music, Art For Veloster
Marketing Daily, Karl Greenberg - Friday, December 23, 2011
The project epitomizes Hyundai's approach for the car, involving as it do ...
- Esurance Hires 'Office' Actor For Campaign
Marketing Daily, Tanya Gazdik - Saturday, December 24, 2011
The campaign includes TV, cinema, in-flight, online video and streaming radio. ...
- Carnival Targets Cruise Rookies
Marketing Daily, Tanya Gazdik - Thursday, December 22, 2011
The campaign takes into account two trends: Consumers' desire for avoiding t ...
- Key Investor Demands AOL Curb Shareholder Loss
Online Media Daily, Gavin O'Malley - Wednesday, December 21, 2011
Despite a recent ad turnaround, an activist investor demanded on Wednesday th ...
- Frenemies With Benefits: comScore, Nielsen Deal Seen As Positive For Online Ad Market
Online Media Daily, Joe Mandese - Thursday, December 22, 2011
Wednesday's surprise patent litigation settlement between online audience measurement giants comScore a ...
- StyleCaster, MediaMath Launch Fashion-Focused DSP
Online Media Daily, Erik Sass - Wednesday, December 21, 2011
StyleCaster Media Group has partnered with MediaMath to create a DSP th ...
- Banking Is Simple
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 21, 2011
Simple.com, a new online service, formerly BankSimple, opened last month to i ...
- Ancestry.com: 'Give The Gift Of Family'
Marketing Daily, Aaron Baar - Tuesday, December 20, 2011
"We asked ourselves, 'How do we stand out in a crowded holid ...
- Invision Integrates Nielsen Ratings To Enhance Cross-Platform Buys
MediaDailyNews, David Goetzl - Tuesday, December 20, 2011
Invision, which offers a management system to steward advertising buys, said ...
- comScore, Nielsen Settle Patent Disupte: Nielsen Acquires $19 Mil In comScore Shares
MediaDailyNews, Joe Mandese - Wednesday, December 21, 2011
Online audience measurement rivals comScore and Nielsen this morning announced a settleme ...
- comScore, Nielsen Settle Patent Suit: Nielsen Acquires $19 Mil In comScore Shares
Online Media Daily, Joe Mandese - Wednesday, December 21, 2011
Online audience measurement rivals comScore and Nielsen this morning announced a settleme ...
- In First, NBC To Stream Super Bowl Online
Around the Net In Media, Phyllis Fine - Tuesday, December 20, 2011
Next year NBC will live-stream what's traditionally the highest-rated TV event ...
- It's A Wonderful, Trackable Life
Marketing Daily, Geoff Gieron - Tuesday, December 20, 2011
Every time a bell rings, an advertiser gets his wings... ...
- Finally, Online Shopping Isn't Just for The Affluent
Marketing Daily, Sarah Mahoney - Monday, December 19, 2011
A sparkling 33% jump in Cyber Monday sales, are surprising many peopl ...
- 'Merchandising' Your Web Forms To Reduce Abandonment
MarketingTools: CRM, Kathleen Stockham - Tuesday, December 20, 2011
Everyone knows the grocery store analogy in understanding merchandising; milk and co ...
- Cablevision Offers Customers HBO, CInemax Online
MediaDailyNews, Fern Siegel - Monday, December 19, 2011
Cablevision Systems Corp. has an agreement with iO TV customers to gi ...
- AdKeeper, Tremor Deal Enhances Viewer Ad Experience
Online Media Daily, Gavin O'Malley - Monday, December 19, 2011
Expanding into video, ad technology provider AdKeeper has reached a major distributi ...
- Super Bowl To Be Streamed Live, On Web And Mobile Too
Raw, Joe Mandese - Tuesday, December 20, 2011
For the first time, the Super Bowl will be streamed live ...
- USA Today Taps Kortekaas For Digital Post
Raw, Mark Walsh - Tuesday, December 20, 2011
Mark Kortekaas, former CTO of CBS Interactive, has been named SVP ...
- Only 14% Use Online Devices For Rented Movies
Marketing Daily, Aaron Baar - Saturday, December 17, 2011
Though Internet-connected entertainment devices (televisions, tablets, gaming consoles, smartphones) are all t ...
- Edmunds.com Taps KBB.com Exec For Post
Marketing Daily, Karl Greenberg - Friday, December 16, 2011
Edmunds.com has tapped Michael Grave as director of national accounts in i ...
- Angelina Jolie Hits Hard At Amazon
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 15, 2011
I won't change a thing about this article by DM News writ ...
- Green Monday Ranks Third For Holiday Shopping
Marketing Daily, Tanya Gazdik - Wednesday, December 14, 2011
December 12, known as "Green Monday" (the second Monday in December wh ...
- PLYmedia To Longtail Advertisers: 'How's Free, Is Free Cheap Enough For Your Ad Serving?'
Online Media Daily, Laurie Sullivan - Thursday, December 15, 2011
PLYmedia has developed an ad-serving platform that it will begin to ro ...
- Heineken's 'Sunrise' Effort Encourages Responsibility
Marketing Daily, Tanya Gazdik - Tuesday, December 13, 2011
The new theme, "Sunrise belongs to moderate drinkers," is a part ...
- Canadian Tire Buys House For Webisodes
Marketing Daily, Karl Greenberg - Tuesday, December 13, 2011
The retailer, which has 1,200 outlets, bought a house in a Toron ...
- Nielsen Catalina Launches 'Shopper Access' For Specific Media, Will Tie Offline Consumers To Online Campaigns
Online Media Daily, Joe Mandese - Monday, December 12, 2011
Specific Media, the digital marketing company that acquired MySpace.com from News Cor ...