- Aaron's Ramps Up Store Redesign, New Ads
Marketing Daily, Karl Greenberg - Friday, May 30, 2014
Lease-to-own home goods retailer Aaron's is touting its payment options for poor-cred ...
- Boost Mobile Launches 'Spokesbattle'
Marketing Daily, Aaron Baar - Thursday, May 29, 2014
"Boost wants to be top of mind with consumers, and this wi ...
- 'Integrated' Campaigns Fall Short
Marketing Daily, Tanya Gazdik - Thursday, May 29, 2014
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according ...
- A Digital Media 'Manifesto'
Online Media Daily Europe, Andy Oakes - Friday, May 30, 2014
Various links in the buying chain have pointed at each other ...
- Spokeo Wants Supreme Court To Nix Class-Action Lawsuit
Online Media Daily, Wendy Davis - Thursday, May 29, 2014
Online data aggregator Spokeo is asking the Supreme Court to hear ...
- Pixel-Sized Ads And Other Viewability Tricks
Around the Net in Video, P.J. Bednarski - Wednesday, May 28, 2014
Programmatic ad buying makes bogus ad views harder to track, and fraudste ...
- Canon Tells Consumers To 'Bring It'
Marketing Daily, Aaron Baar - Tuesday, May 27, 2014
"It's time for us to take advantage of the marketplace. We ne ...
- Target To Launch Altuzarra Line
Marketing Daily, Sarah Mahoney - Tuesday, May 27, 2014
Scheduled to hit stores in mid-September, the line includes 50 items ...
- Nestea Back On TV; Updates 'Plunge' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 27, 2014
In the new TV ad, a stranded musician who is found wanderi ...
- Hospital Promotes Reducing Cancer Risks
Marketing Daily, Tanya Gazdik - Tuesday, May 27, 2014
The campaign strategy for Seattle Cancer Care Alliance borrows from current motivation ...
- Making Sense Of Medium
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, May 27, 2014
Has Evan Williams once again struck gold with Medium, a blogging platfo ...
- How Google Tag Manager Can Save Your Tracking
Marketing: Causes, Lauren Kade - Tuesday, May 27, 2014
Over the years, Google has introduced many useful tools and programs. Gma ...
- Of Course, Google Wants Twitch: It Has Big Share Of Live Stream Market
Around the Net in Video, P.J. Bednarski - Friday, May 23, 2014
According to Qwilt, Twitch has a 44% share of America’s live-streaming mark ...
- 10 Ad Tech, Marketing Execs Nominated For EY's N.E. Entrepreneur Of The Year
Bay State Blog, Val Brickates Kennedy - Friday, May 23, 2014
EY has released the names of finalists for its New England Entreprene ...
- Malibu Launches Summer Campaign, OneRepublic Tour
Marketing Daily, Karlene Lukovitz - Thursday, May 22, 2014
Digital marketing efforts are running on Vevo and Live Nation, among oth ...
- Sapporo Launches First U.S. TV Campaign
Marketing Daily, Tanya Gazdik - Friday, May 23, 2014
Sapporo beer is launching a $2 million integrated campaign which includes t ...
- Of Media And Measurement
Online Media Daily Europe, Andy Oakes - Friday, May 23, 2014
What are we to believe and, consequently, what do measurement companies ne ...
- Fruit Vines Bites Launch Uses TV, Mobile Tour, Social
Marketing Daily, Karlene Lukovitz - Wednesday, May 21, 2014
The campaign also includes a mobile sampling tour, in partnership with C ...
- Coke Debuts First All-UGC TV Spot On 'American Idol'
Marketing Daily, Karlene Lukovitz - Tuesday, May 20, 2014
Teens were challenged to submit short videos of themselves showing what ...
- Aflac Duck Joins With HGTV Star
Marketing Daily, Tanya Gazdik - Tuesday, May 20, 2014
The Aflac duck is joining forces with HGTV celebrity licensed contractor Sco ...
- Europe's Online Ad Market Reaches 27.3B Euro In 2013, Mobile Display Accounts For Over 10%
MediaDailyNews, Tyler Loechner - Tuesday, May 20, 2014
IAB 's 2013 AdEx Benchmark report says the European online ad mark ...
- Amazon Backs Shanghai-Based Food Vendor
Around the Net in Mobile, Gavin O'Malley - Tuesday, May 20, 2014
Amazon has reportedly invested $20 million into Shanghai-based online food vendor Yummy7 ...
- WGBH's "Innovation Hub" Gains National Traction
Bay State Blog, Val Brickates Kennedy - Monday, May 19, 2014
WGBH Radio's Innovation Hub is on a national roll. The Boston-produced publ ...
- Farmland Launches Bacon Club, Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 16, 2014
The site also features several videos created as part of a ne ...
- Cadillac Examines World History Of Wealth
Marketing Daily, Karl Greenberg - Friday, May 16, 2014
Notes a GM spokesperson: "It's a creative way to express the fa ...
- Lists, Lists, And More Bloody Lists
Online Media Daily Europe, Andy Oakes - Monday, May 19, 2014
I'm pretty sure that what I'm about to say is the intern ...
- Frozen Food Brands Launching $90M, 3-Year Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 15, 2014
The campaign is a response to the category's declining sales in rece ...
- How Online Video Will Conquer The World
Around the Net in Video, P.J. Bednarski - Thursday, May 15, 2014
"Lurking in the recesses of many online publishers’ minds is a gra ...
- Mom's Thoughts Featured In LG Appliance Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 14, 2014
The humorous campaign, "Mom's Inner Voice," rolling out over the next s ...
- Edmunds.com Brings CarWeek Program To Showrooms
Marketing Daily, Karl Greenberg - Wednesday, May 14, 2014
The Santa Monica, Calif.-based auto shopping and research site is going ...