- Doggone Shame
Media Magazine, Christine Champagne - Friday, December 4, 2009
For nine years, cats and dogs loomed large over a parking l ...
- Cinema Advertising Breaks Even '09, Positive Outlook for '10
MediaDailyNews, Erik Sass - Monday, December 28, 2009
Cinema advertising will break even, according to several recent forecasts. Industry oracl ...
- Chrysalis, Posterscope Join OOH Forces
MediaDailyNews, Erik Sass - Tuesday, December 22, 2009
Havas' MPG and Aegis Media have formed a strategic partnership with the ...
- Eyes Wide Shut
Marketing Daily, Karl Greenberg - Friday, December 18, 2009
There is so much out-of-home advertising in New York's Times Square th ...
- Clear Channel Outdoor Taps Cooper As Domestic Chief
MediaDailyNews, - Friday, December 11, 2009
As expected, Clear Channel Outdoor Holdings Inc. replaced Paul Meyer as C ...
- Panel: Marketers Look To Integrate OOH Efforts
Marketing Daily, Karl Greenberg - Wednesday, December 9, 2009
For Calvin Klein, out-of-home has been central to advertising for years, ...
- Out Of Home Panelists Eye Auto Sector Return
Marketing Daily, Karl Greenberg - Wednesday, December 9, 2009
Those on the panel also generally agreed that next year will s ...
- Everwell, DO Nets Enjoy Good Health
MediaDailyNews, Erik Sass - Thursday, December 3, 2009
Place-based video in health-care venues is a rapidly growing niche within t ...
- DOOH Effectively Reaches Latinos On The Go
Engage:Hispanics, Rob Gorrie - Thursday, November 19, 2009
Hispanic consumers are among the highest indexing profile of those who noti ...
- Coke Targets Multicultural Communities Year Round
Marketing Daily, David Goetzl - Thursday, November 19, 2009
Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision a ...
- Nielsen Study Touts Mall Ad Effectiveness
MediaDailyNews, Erik Sass - Wednesday, November 18, 2009
While retailers are hoping shoppers will begin returning to stores as t ...
- Mother Nature Net Flies With AirTran
MediaDailyNews, David Goetzl - Wednesday, November 18, 2009
AirTran Airways said it has begun offering seat-back advertising on its jet ...
- Screenvision Reps Ads On Campus
MediaDailyNews, David Goetzl - Wednesday, November 11, 2009
Screenvision said it has renewed a deal to serve as the in-theat ...
- Legacy Ups Awareness In Stop-Smoking Effort
Marketing Daily, Karl Greenberg - Tuesday, November 10, 2009
This year's focus is on getting smokers to realize that there ...
- Digital Out-Of-Home Continues To Expand, Albeit At Single Digits
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2009
Defying the effects of the global economic recession, spending on digital out-of-ho ...
- Clear Channel Outdoor Falls 19%, Reports $34 Million Loss
MediaDailyNews, - Tuesday, November 10, 2009
Clear Channel Outdoor Holdings, one of the largest operators of out-of-home med ...
- Clear Channel Doubles Up On Integrated Marketing Team, Taps Reichig To Oversee Outdoor Assets
MediaDailyNews, Joe Mandese - Monday, November 9, 2009
In another hire of a top media sales and marketing executive, Cle ...
- 7-Eleven Launches In-Store TV Network
MediaDailyNews, Erik Sass - Tuesday, November 3, 2009
One of the nation's largest convenience store chains is throwing its h ...
- Sign Spinners Work To Grab Your Attention
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
...
- Retailer Stages First 'Live' Movie Theater Ad
Around the Net In Media, Joan Voight - Wednesday, October 28, 2009
For three and a half minutes last Friday and Saturday, 10 performe ...
- OVAB: New Metrics To Deliver New Audience Studies
MediaDailyNews, Erik Sass - Wednesday, October 28, 2009
Eleven members of the Out-of-home Video Advertising Bureau have completed their fir ...
- Office Networks Expand Revenue, Reach
MediaDailyNews, Erik Sass - Tuesday, October 27, 2009
Place-based video networks targeting business professionals in office buildings, such as Wa ...
- Malls Enjoy Big Boost in Drug, Insurance Ads
Around the Net In Media, Joan Voight - Monday, October 26, 2009
As holiday retail season nears, advertisers are slowly returning to the mall ...
- In-Store Ads Attract Women, Gen Y
Around the Net In Media, Joan Voight - Thursday, October 22, 2009
In-store ads and marketing tend to be more effective than traditional ad ...
- Action Shots: NASCAR Drives Screenvision Partnership
MediaDailyNews, David Goetzl - Wednesday, October 21, 2009
Screenvision has a deal with NASCAR in which the racing circuit wi ...
- Prudential Financial Launches 'SOS' Ads
Marketing Daily, Tanya Gazdik - Monday, October 19, 2009
National TV spots break Oct. 25. One of the ads depicts skyscrape ...
- Survey: 42% Of Marketers To Increase DO Spend
MediaDailyNews, Erik Sass - Friday, October 16, 2009
Some 42% of agency and brand marketers plan to increase their spendi ...
- OOH Viewing Spikes TBS Postseason Baseball Ratings
Around the Net In Media, Joan Voight - Thursday, October 15, 2009
TBS' coverage of the 2009 Major League Baseball Division Series is getti ...
- DoNotDisturbTV Attracts 20% of Hotel Guests
MediaDailyNews, - Thursday, October 15, 2009
DoNotDisturb TV, an in-room channel created by The Hotel Networks , repor ...
- Bacardi Campaign Offers Island Extravaganza
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2009
The timing reflects not just the need to have a new campai ...