- DOOH Effectively Reaches Latinos On The Go
Engage:Hispanics, Rob Gorrie - Thursday, November 19, 2009
Hispanic consumers are among the highest indexing profile of those who noti ...
- Coke Targets Multicultural Communities Year Round
Marketing Daily, David Goetzl - Thursday, November 19, 2009
Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision a ...
- Nielsen Study Touts Mall Ad Effectiveness
MediaDailyNews, Erik Sass - Wednesday, November 18, 2009
While retailers are hoping shoppers will begin returning to stores as t ...
- Mother Nature Net Flies With AirTran
MediaDailyNews, David Goetzl - Wednesday, November 18, 2009
AirTran Airways said it has begun offering seat-back advertising on its jet ...
- Screenvision Reps Ads On Campus
MediaDailyNews, David Goetzl - Wednesday, November 11, 2009
Screenvision said it has renewed a deal to serve as the in-theat ...
- Legacy Ups Awareness In Stop-Smoking Effort
Marketing Daily, Karl Greenberg - Tuesday, November 10, 2009
This year's focus is on getting smokers to realize that there ...
- Digital Out-Of-Home Continues To Expand, Albeit At Single Digits
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2009
Defying the effects of the global economic recession, spending on digital out-of-ho ...
- Clear Channel Outdoor Falls 19%, Reports $34 Million Loss
MediaDailyNews, - Tuesday, November 10, 2009
Clear Channel Outdoor Holdings, one of the largest operators of out-of-home med ...
- Clear Channel Doubles Up On Integrated Marketing Team, Taps Reichig To Oversee Outdoor Assets
MediaDailyNews, Joe Mandese - Monday, November 9, 2009
In another hire of a top media sales and marketing executive, Cle ...
- 7-Eleven Launches In-Store TV Network
MediaDailyNews, Erik Sass - Tuesday, November 3, 2009
One of the nation's largest convenience store chains is throwing its h ...