- Kraft Wants To Turn Mac & Cheese Into A Family Food
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
In a new campaign from a new agency, Kraft Macaroni and Chee ...
- Kia Hamsters Snicker At Cubist Competition
Marketing Daily, Karl Greenberg - Tuesday, May 25, 2010
There's also a line of T-shirts, hats and hoodies with a hamst ...
- Razorfish: Local, In-Game, Digital Out-of-Home To Gain In 2010
Online Media Daily, Mark Walsh - Monday, May 24, 2010
Ad verification systems, local and in-game advertising, and digital-out-of-home advertising are amo ...
- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...
- Henkel Looks To Lock Down Brand Awareness
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Tim Ferguson, North American marketing director for Loctite, tells Marketing Daily th ...
- Southwest Airlines 'Bags' Free Message
MediaDailyNews, - Thursday, May 20, 2010
Southwest Airlines is continuing its "Bags Fly Free" campaign with some ve ...
- OOH Revs Basically Holding, Political Ads Rise
MediaDailyNews, Erik Sass - Wednesday, May 19, 2010
Total revenues for the out-of-home advertising industry were basically flat in t ...
- 'Big Deal' Ads Tout Ford's Small Fiesta
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebo ...
- R/GA Cleans Up At Digital OOH Awards, Takes Best In Show
MediaDailyNews, Joe Mandese - Monday, May 17, 2010
R/GA won four awards, including Best In Show, during the 2010 ...
- New Lung Association PSAs Focus On Action
Marketing Daily, Aaron Baar - Thursday, May 13, 2010
The television, radio, print and out-of-home campaign goes about the difficult ta ...
- GroupM Launches Kinetic Futures, Names O'Brien 'Global Futurist'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2010
Kinetic Worldwide, the out-of-home media colossus owned by WPP's GroupM division, h ...
- Finalists Named For Digital Out-of-Home Media Awards
MediaDailyNews, The Editor - Wednesday, May 5, 2010
Campaigns ranging from an interactive soda vending machine to one that allow ...
- Kraft, Coke Move To Vending Machines Resembling Large IPhones
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
...
- Kraft Heads to Big Screen as Part of Cinema-Ad Deal
Around the Net In Media, Fern Siegel - Sunday, May 2, 2010
As part of a new multimillion-dollar deal with National CineMedia, food behemo ...