- National CineMedia: Revs Up 12%, Adds Affiliate
MediaDailyNews, Erik Sass - Wednesday, March 30, 2011
National CineMedia, the nation's largest cinema advertising company, saw revenues grow 12. ...
- CBS, Swatch Partner To Wrap NYC Subway Cars
MediaDailyNews, Erik Sass - Tuesday, March 29, 2011
Say it three times fast: Swatch swathes subways. The watch-maker has partner ...
- Stratacache, SapientNitro Partner for DO, Customer Engagement
MediaDailyNews, Erik Sass - Monday, March 28, 2011
Two companies -- digital OOH firm Stratacache and marketing-services firm SapientNitro ...
- Screen Gems: Cinema Ad Growth Enjoys 12.7% Rev Hike
MediaDailyNews, Erik Sass - Monday, March 28, 2011
The cinema advertising industry outpaced most other media last year in ter ...
- Ill. Considers Tollway Truck Ads
Marketing Daily, - Friday, March 25, 2011
The revenue from the ads will be used to defray the ...
- EnVu Partners With Mall Owner For Interactive DO
MediaDailyNews, Erik Sass - Tuesday, March 22, 2011
enVu and CBL & Associates announced an exclusive OOH deal to bri ...
- Tecate Expands Marketing To All Hispanic Males
Marketing Daily, Karlene Lukovitz - Friday, March 18, 2011
Heineken USA's Tecate beer brand, which up to now has focused i ...
- AMC Partners With Hudson News To Promote 'Killing'
MediaDailyNews, - Monday, March 14, 2011
AMC has kicked off a promotional campaign for the network's newest origin ...
- Spotlight Cinema Net Creates Exhibitor Relations Dept.
MediaDailyNews, - Wednesday, March 16, 2011
Spotlight Cinema Networks, a leader in targeted cinema advertising, has created ...
- Tuna Council Goes To Gym For Awareness Workout
Marketing Daily, Aaron Baar - Wednesday, March 2, 2011
The council, a division of the National Fisheries Institute, is embarking ...
- Digital Out-of-Home Closing on Traditional by 2013
Research Brief, Jack Loechner - Tuesday, March 1, 2011
According to a new report from Adcentricity, published by Marketing Charts, projectio ...