- NCM Expects Modest Growth For 3D Ads, Holds Upfront
MediaDailyNews, David Goetzl - Thursday, February 23, 2012
National CineMedia, which operates an ad network in close to 19,000 screen ...
- Goodyear, ESPN Let Basketball Fans Pick Blimp Winner
MediaDailyNews, Erik Sass - Wednesday, February 22, 2012
Perhaps the paramount (or at least, highest) honor accorded to a sporti ...
- NCM Media Networks Holds First Upfront
MediaDailyNews, Wayne Friedman - Tuesday, February 21, 2012
In-theater advertising company NCM Media Networks joins the upfront for the fir ...
- Clear Channel Media Registers 5% Uptick
MediaDailyNews, Erik Sass - Tuesday, February 21, 2012
For the full year, total revenues for Clear Channel Media Holdings increas ...
- New OOH Buy Mortgages The House, Literally
MediaDailyNews, Erik Sass - Wednesday, February 15, 2012
The newest thing in out-of-home advertising might be on-the-home advertising. Homeowners worri ...
- Akoo Acquires Theater For DOOH Network
MediaDailyNews, Erik Sass - Tuesday, February 14, 2012
Akoo, which operates AkooTV, a digital out-of-home video network delivering entertainment conte ...
- LifeStyles' SKYN Kicks Off Global Push
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
The U.S. portion of the campaign, called "This Changes Everything," includes televisio ...
- Rave Cinemas Debuts Digital Signage Network
MediaDailyNews, Erik Sass - Tuesday, February 14, 2012
The digital out-of-home video marketplace is expanding with new networks added weekl ...
- Kinetic Promotes Krupp, Bove To Leadership Team
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2012
WPP's Kinetic unit has promoted David Krupp and Tanza Bove to executi ...
- Lexus Rolls Out Huge Campaign For GS
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
Lexus has a new ad campaign for the 2013 Lexus GS th ...
- Public Citizen Blasts Advertising In Schools
MediaDailyNews, David Goetzl - Friday, February 3, 2012
In a new report, watchdog group Public Citizen blasts school districts willi ...
- Outdoor Revenue Predicted To Top $10B By 2020
MediaDailyNews, Erik Sass - Wednesday, February 1, 2012
After years of stagnation, outdoor advertising exploded in the first decade ...