- Esurance Expands Tennis Marketing
Marketing Daily, Tanya Gazdik - Monday, July 29, 2013
Esurance is rolling out another tennis-focused marketing campaign including a TV spo ...
- Anheuser-Busch Tops In Sponsorships
Marketing Daily, Tanya Gazdik - Monday, July 29, 2013
Sponsorship spending on fairs, festivals and annual events is expected to tot ...
- Star Toilet Paper Rolls Out Mass Media Messages
MediaDailyNews, Erik Sass - Tuesday, July 23, 2013
Star Toilet Paper distributes free toilet paper with ads on it fr ...
- Work Hard, Get Rewarded By A Snarky Trojan Horse
Out to Launch, Amy Corr - Wednesday, July 24, 2013
This Trojan horse rewards you with prizes, if you’re willing to u ...
- Beardvertising -- It's A Real Thing
Creative Media Blog, Amy Corr - Monday, July 22, 2013
There's never a shortage of atypical advertising, with outdoor ads that sme ...
- Platinum Equity Buys CBS Outdoor International For $225 Million
MediaDailyNews, Erik Sass - Tuesday, July 16, 2013
Platinum Equity, a private-equity firm based in Los Angeles, is paying $2 ...
- CBS Corp. To Sell International Outdoor Unit
Around the Net In Media, Phyllis Fine - Tuesday, July 16, 2013
CBS Corp. is selling CBS Outdoor International -- focused mainly on Europe ...
- IPG Mediabrands Aligns U.S., UK OOH Ops As rapport U.S.
MediaDailyNews, Steve McClellan - Monday, July 15, 2013
IPG Mediabrands is aligning its U.S.-based out-of-home ad shop Outdoor Advertising Gro ...
- Stamps Turn Into Do-Good Ad Medium
Creative Media Blog, Amy Corr - Monday, July 15, 2013
Sure, online bill paying and e-cards may be the more accepted a ...
- Boost Gives People Bucks In New Effort
Marketing Daily, Aaron Baar - Friday, July 12, 2013
In three new television spots, the prepaid carrier shows that while oth ...
- E-Cig Brand Sponsors 'Poker,' Gets ESPN Exposure
MediaDailyNews, David Goetzl - Thursday, July 11, 2013
What's the next promotional frontier for the burgeoning and controversial marketing ...
- Esurance Extends U.S. Open Tennis Sponsorship
Marketing Daily, Tanya Gazdik - Monday, July 8, 2013
Esurance has extended and expanded its sponsorship of the U.S. Open. T ...
- NCM Goes Global With China Partnership
MediaDailyNews, Erik Sass - Monday, July 8, 2013
Cinema advertising network National CineMedia is tapping into the burgeoning Chinese mark ...
- Keep Your Eyes On The Mobile Prize; Look Away And You Lose
Creative Media Blog, Amy Corr - Monday, July 8, 2013
To promote the eye-tracking technology built inside the Samsung Galaxy S4, Perfe ...
- Sky, BBDO Germany Propose Train Window Network To Your Noggin
Mobile Marketing Daily, Steve Smith - Monday, July 8, 2013
Using the same techniques employed by Google Glass and underwater headphones, BB ...