- Aegis' Posterscope Adds Brand Experience, China Too
MediaDailyNews, Joe Mandese - Thursday, December 13, 2007
Aegis Group, already a dominant player in the out-of-home media buying marketplac ...
- D.C. Gets Slick New Outdoor Ads
MediaDailyNews, Erik Sass - Wednesday, December 12, 2007
Washington, D.C. has traditionally had less outdoor signage than New York a ...
- BlueBlastMedia Aims to Bring Interaction, Metrics To OOH
Online Media Daily, Tameka Kee - Wednesday, December 12, 2007
A&E Network's campaign for its new show "Paranormal State" features massive billboar ...
- Naval Bom-board-ment: Shanghai Gets Digital Billboards on Boats
MediaDailyNews, Erik Sass - Thursday, December 6, 2007
Property has gotten so pricey in China's main port city of Shangh ...
- Nielsen: Coors Field Knocked It Out Of The Park
MediaDailyNews, Erik Sass - Tuesday, November 20, 2007
Coors Field delivered 2.4 billion total impressions for its top five sponso ...
- Outdoor Ad Demand Outpaces Overall Market
MediaDailyNews, - Friday, November 16, 2007
Demand for outdoor advertising inventory continues to outpace the overall media marketplac ...
- New York Advertising: Step Out!
MediaDailyNews, Robert Fauser - Friday, November 16, 2007
There's one market that transcends the outdoor ad buy: New York Cit ...
- CBS Outdoor Gives New Yorkers Free Wi-Fi Zone
MediaDailyNews, Fern Siegel - Friday, November 16, 2007
CBS Outdoor has a nifty new promotion: It is supplying free Wi- ...
- VC Backs Outdoor Firm, Hopes To Compete With Big 3
MediaDailyNews, Erik Sass - Thursday, November 8, 2007
A new company, Connect Outdoor Media, is funneling venture capital dollars ...
- Finalists in Outdoor or Place-Based Media
Media Magazine Supplement, Staff Writers - Wednesday, October 10, 2007
Outdoor media must make a quick impact. These finalists get the j ...
- The Sell: The Writing's on the Wall
Media Magazine, Andrew Ettinger - Monday, December 31, 2007
In the ruins of Pompeii, archeologists have discovered graffiti that could ve ...
- Droga Buddies
Media Magazine, Gavin O'Malley - Monday, December 31, 2007
Any ad shop can claim to break all the rules. For Public ...
- Bright Idea
Media Magazine, Tricia Despres - Monday, December 31, 2007
California's Pacific Gas and Electric (PG&E) recently flipped the switch on wh ...