- Affinnova's Evolution Simulation Software Assists Marketers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 30, 2008
Affinnova, which is based in Waltham, Mass., has helped dozens of companie ...
- P&G's 'Kiss Cam' Returns With Ryan Seacrest
Around the Net In Brand Marketing, Thom Forbes - Monday, December 29, 2008
For every couple caught kissing on the Scope "Kiss Cam" this N ...
- Amway Brand Attempts Comeback In North America
Around the Net In Brand Marketing, Thom Forbes - Monday, December 29, 2008
...
- Barbie Marketing Gets A New Face For Her 50th
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 24, 2008
In order to keep this holiday jolly, I shall steer clear ...
- P&G Donating PUR To Zimbabwe
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 24, 2008
...
- Fisher-Price Sorry For DVD's Adult Hot Line Number
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 24, 2008
...
- Pedigree Will Use Super Bowl To Promote Pet Adoption
Around the Net In Brand Marketing, Thom Forbes - Monday, December 22, 2008
Pedigree dog food, which is owned by Mars, will be promoting t ...
- Oh, Oh. Hasbro Makes A Controversy
Around the Net In Brand Marketing, Thom Forbes - Monday, December 22, 2008
Surprise, surprise. Here's one that has child development experts lining up ...
- 'Marley' Deal Is Purina's Branded-Entertainment Debut
Around the Net In Brand Marketing, Thom Forbes - Friday, December 19, 2008
"Marley & Me," the film about a rambunctious pooch and opening Christm ...
- P&G Trimmed 2008 Ad Spend 6% Through September
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 17, 2008
Overall spending dropped 1.7% in the U.S. during the period and t ...
- Kimberly-Clark Preps Major Campaign For Depend
Marketing Daily, Karl Greenberg - Tuesday, December 16, 2008
The campaign for the new gender-specific Depend, which K-C says will ...
- No Big Impact Seen In Big Tobacco Ruling
Marketing Daily, Nina Lentini - Monday, December 15, 2008
In a 5-4 decision, the Supreme Court ruled that a lawsuit involvi ...
- P&G Sees Big Opportunities In Recession
Around the Net In Brand Marketing, Thom Forbes - Friday, December 12, 2008
Procter & Gamble chairman and CEO A.G. Lafley is generally a "sun ...
- KB Toys Files For Bankruptcy Protection
Around the Net In Brand Marketing, Thom Forbes - Friday, December 12, 2008
...
- Procter & Gamble To Miss Quarterly Sales Target
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 11, 2008
In a statement ahead of an analyst meeting today, Procter & Gamb ...
- Febreze Issues New Holiday Line And Wacky Statement
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 10, 2008
Far be is from me to suggest that Procter & Gamble h ...
- Unilever's Axe To Ferry College Students Home
Marketing Daily, - Tuesday, December 9, 2008
The "Axe Merry Motorcade" will provide a free ride home for t ...
- Toy Makers Settle Lawsuit Over Lead Content
Around the Net In Brand Marketing, Thom Forbes - Friday, December 5, 2008
...
- Tylenol Takes A Cab
Marketing Daily, - Wednesday, December 3, 2008
Tylenol is touting Tylenol Warming Liquids with a multi-city tour offering passenge ...
- Norelco Seeks Humor In 'Mangrove' Horror Stories
Marketing Daily, Karl Greenberg - Wednesday, December 3, 2008
Philips Norelco is looking for comedy writers, as it extends the humoro ...
- P&G Takes Stake In Online Grocer To Burnish DTC Skills
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 3, 2008
Industry forecasts call for 5% to 7% of consumer packaged goods purchas ...
- Report: Green Packaging Can Grow The Bottom Line
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 3, 2008
Packaged goods companies can expect a reduction of anywhere from 13% ...
- Pedigree, Movie Giants Team For Dog Adoption
Marketing Daily, - Tuesday, December 2, 2008
Pedigree Food for Dogs is partnering with the upcoming film "Hotel f ...
- Kimberly-Clark Invites Box Designers For Kleenex
Marketing Daily, Karl Greenberg - Tuesday, December 2, 2008
The effort, "Con Kleenex, Expresa tu Hispanidad" (With Kleenex, Express Your Hispan ...
- New Unilever, P&G Hair Lines Target Men
Around the Net In Brand Marketing, Thom Forbes - Monday, December 1, 2008
Unilever's Axe is promising "girl-approved hair" with a line of shampoos, condition ...
- Meanwhile, P&G Puts $100 Million Behind Pantene
Around the Net In Brand Marketing, Thom Forbes - Monday, December 1, 2008
A new push for the Pantene hair-care line -- estimated to ...