- P&G's Pampers Talks To Hispanics With 'Miracle' Plug
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 31, 2010
The effort, which supports Latina moms, involves the Madrinas network that ai ...
- Source: Kraft Puts Out RFP For Gevalia
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 31, 2010
Kraft is looking for new things to do with its Gevalia coff ...
- Nivea Sponsors Times Square Ball Drop For Third Year
Marketing Daily, - Thursday, December 30, 2010
The theme of the promotion this year is "prepare to be kissed ...
- P&G Dumps Tiger Woods As Gillette Endorser
Around the Net In Brand Marketing, Nina Lentini - Friday, December 24, 2010
The golfer's deal with Procter & Gamble's Gillette unit is ending De ...
- P&G Gives Away Tissue In Times Square Promo
Marketing Daily, - Monday, December 20, 2010
Procter & Gamble's Puffs and Charmin brands are giving New Yorkers Puf ...
- Vicks To Send NFL Uber Fan To Super Bowl
Marketing Daily, - Friday, December 17, 2010
Procter & Gamble's Vicks, which is sponsoring the upcoming Super Bowl, ...
- P&G's Pepto-Bismol Targets Party-Hardly-ers
Marketing Daily, Aaron Baar - Tuesday, December 14, 2010
"Pepto has generated an incredible pop-culture relevance ranging from multiple references ...
- Desmond-Hellman Named To P&G Board
Marketing Daily, - Tuesday, December 14, 2010
Prior to being named Chancellor of UCSF, Desmond-Hellmann served as president ...
- P&G's Venus Razor Wins Top Honor
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 9, 2010
...
- Summer's Eve Embarks On 'Listening Tour'
Marketing Daily, Tanya Gazdik - Wednesday, December 8, 2010
The effort, which involves conducting focus groups and holding conversations with wom ...
- Crayola Moves Beyond Crayons, Into Digital
Marketing Daily, Karl Greenberg - Thursday, December 9, 2010
Crayola, a privately held division of Hallmark, has been redefining itself sin ...
- NHL's Alex Ovechkin Joins Gillette Brand Ambassador Roster
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
Procter & Gamble has signed the ice hockey star who plays f ...
- J&J Bids $2.3 Billion For Crucell
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 8, 2010
...
- Procter & Gamble Signs Ovechkin For Russian Push
Marketing Daily, - Tuesday, December 7, 2010
Svetlana Stishkova, Gillette Marketing Director, Russia said, in a statement that t ...
- Colgate May Ratchet Up Its Ad Spending
Around the Net In Media, Fern Siegel - Monday, December 6, 2010
For years Colgate-Palmolive Co. defied odds as it held or gained sha ...
- PediaCare Aims To Grab Share In Kids' Market
Marketing Daily, Karl Greenberg - Wednesday, December 1, 2010
The campaign for PediaCare, which was developed by Portland, Maine-based Via Grou ...