- P&G Drops $150 Million On New Tide Pods
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 28, 2011
Procter & Gamble is launching what it is calling the largest laund ...
- Edge Gel Launches First TV Push In Years
Marketing Daily, Karl Greenberg - Tuesday, April 26, 2011
Edge Shave Gel is hitting the airwaves for the first time ...
- Kotex Launches Fem Care Products for Tweens
Marketing Daily, Tanya Gazdik - Saturday, April 16, 2011
Research shows that one in three young girls has no idea what ...
- Private-Label Makers: Products Save Consumers 33%
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Private-label makers are looking to capitalize on consumers' growing concerns about rece ...
- Method Launches Mean, Green, Social Machine
Marketing Daily, Karl Greenberg - Tuesday, April 12, 2011
The point is to get the message out about how the si ...
- P&G Cause Effort Celebrates Pampers' 50th
Marketing Daily, Karl Greenberg - Monday, April 11, 2011
The effort includes TV ads that feature "little miracles," a Facebook progr ...
- Garnier Makes Leap To Recyclables
Marketing Daily, - Monday, April 11, 2011
Garnier is out to remake the beauty industry's ugly reputation in recyclin ...
- L'eggs Walk Back Onto TV
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
L'eggs was once bigger than mood rings and Hai Karate combined. N ...
- Ads For Mobil Super Feature Baseball Legends
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 8, 2011
Ex-Major League Baseball stars Tommy John, Andre Dawson and Greg Luzinski a ...
- U by Kotex To Let Consumers Design Next Line
Marketing Daily, Karl Greenberg - Wednesday, April 6, 2011
Melissa Sexton, integrated marketing director, adult feminine care brands at K-C, tel ...
- Kimberly-Clark Launches 'Ban The Bland' Campaign
Marketing Daily, - Tuesday, April 5, 2011
Kimberly-Clark launched a new campaign and website, BanTheBland.com for its Kotex bra ...