- Actress Jennie Garth New Face Of Porcelana
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 30, 2011
Ultimark Products has tapped actress Jennie Garth to be the new fa ...
- Startup Takes On P&G
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 29, 2011
Willa, a line of personal care products and soaps for preteens launch ...
- Dove Hair Launches Promo With DailyCandy
Marketing Daily, Karl Greenberg - Wednesday, September 28, 2011
Unilever's Dove Hair will give people who subscribe to lifestyle site DailyCan ...
- Energizer Bunny Rocks Apple's IAd Network
Marketing Daily, Aaron Baar - Monday, September 26, 2011
"People's music tastes vary. But one thing we hope most people wi ...
- Sharpie Invites Celebs, Fans To 'Ink It Pink'
Marketing Daily, Tanya Gazdik - Monday, September 26, 2011
"While woman are a primary purchaser, that's only one part of t ...
- Yankees Mariano Rivera Pitching Arrid Extra Dry
Marketing Daily, - Tuesday, September 20, 2011
Church & Dwight Co., Inc., maker of Arrid Extra Dry antiperspirant deodoran ...
- Mexican Soft Drink Jarritos Launches General Market Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
You may have seen people washing down pico de gallo with Jarrit ...
- MusclePharm Signs On With UFC To Get Primetime Exposure
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
Nutritional supplement company MusclePharm, which recently made headlines by signing NFL quarterba ...
- New Owners Prep Marketing For VO5
Marketing Daily, Sarah Mahoney - Monday, September 19, 2011
Alberto VO5's new owner says it will reposition the old haircare bran ...
- P&G Looks To Boost Bottom Line By Wooing Hispanics
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 16, 2011
P&G is courting Hispanic shoppers by tweaking products, retargeting its marketing, changi ...
- Cat's Pride Promises 'Fresh' And 'Light'
Marketing Daily, Tanya Gazdik - Wednesday, September 14, 2011
The new formula -- which is 25% lighter than traditional scoopable litt ...
- P&G, Duracell JV Aim For Charging Market
Marketing Daily, - Wednesday, September 14, 2011
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- Crest Taps Actress Marilu Henner For Pro-Health
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 14, 2011
Procter & Gamble's Crest Pro-Health brand has brought in actress, author a ...
- Scientist For P&G's Olay Brand Looks For Dermatologic Fountain Of Youth
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 13, 2011
Rosemarie Osborne, a self-described "skin junkie," is the chemist behind P&G's Ol ...
- Goodbye, Middle Class; Hello, Bifurcated Marketing Strategies
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
Heretofore, Procter & Gamble has been a middle-class brand in the U. ...
- K-Y Features Lesbian Couple In New Ad
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 6, 2011
The new ad for K-Y Intense, which broke on Labor Day, featur ...