- New Campaign For P&G's 'The Art Of Shaving'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 30, 2011
The Art of Shaving, a Procter & Gamble brand, has introduced ...
- John G. Smale, 84, Had Huge Impact At P&G, GM
Marketing Daily - Top of the News, Thom Forbes - Monday, November 21, 2011
John G. Smale, who became the seventh CEO of Procter & Gamb ...
- Packaged Goods Brands Rethink Holiday Campaigns
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 18, 2011
More than half of the respondents to a survey released this we ...
- Report: Fancy Fragrance Sales Up 10%
Marketing Daily, Sarah Mahoney - Wednesday, November 16, 2011
Consumers are increasingly willing to splurge on prestige fragrances, and the N ...
- Hill's Pet Nutrition Garners Satisfied Customers
Marketing Daily, Tanya Gazdik - Tuesday, November 15, 2011
Overall, pet food buyers are not satisfied with their purchases, according ...
- Energizer Powers Up New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 14, 2011
After seven years, the global consumer products company Energizer is replacing t ...
- P&G Ivory Taps Melissa McCarthy As Brand Spokesperson
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 10, 2011
Procter & Gamble's Ivory soap brand announced on Monday that Emmy award-winn ...
- L'Eggs Gives New Legs To Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
Pantyhose sales have been dropping for 15 years, thanks to leg tanne ...
- Novartis Reaches Out With Headache Message
Marketing Daily, Karl Greenberg - Thursday, November 3, 2011
Novartis is launching a new campaign for its Excedrin OTC migraine a ...
- Kraft Posts Strong Earnings
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 3, 2011
Kraft reported higher third-quarter sales and earnings Thursday, citing price hikes a ...