- 2011 Was Mixed Bag For Auto, Packaged Goods Writer
Marketing Daily, Karl Greenberg - Friday, December 30, 2011
Last year saw Top 10 stories about Trojans, Durangos, cause marketing, app ...
- The Eyes Have It: TOTN's Top 10 Stories Of 2011
Marketing Daily - Top of the News, Thom Forbes - Friday, December 30, 2011
It's always illuminating to read which stories have most touched readers' fancie ...
- Amar'e Stoudemire In Sheets Commercial
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 23, 2011
LeBron James challenged people to film and submit a video for Sheet ...
- P&G Pulls Photoshopped Taylor Swift
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 20, 2011
Cover Girl Natureluxe Mousse Mascara featured Taylor Swift, but when the Nation ...
- Electronic Couponing Takes A Big Step Forward
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 20, 2011
It's not difficult to predict that a press release about a futu ...
- Procter & Gamble's Problem With Pringles
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 16, 2011
Procter & Gamble didn't crunch the details on its Pringles partner adequatel ...
- LeBron James: Take A Sheet
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 16, 2011
LeBron James, in the midst of an extended effort to revive h ...
- Celebs Don't Drive Fragrance Sales
Marketing Daily, Sarah Mahoney - Friday, December 16, 2011
While stars like Jennifer Lopez, Britney Spears and, of course, Elizabeth Tayl ...
- USA Quality, Made In China
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 15, 2011
"USA Quality Guarantee" looks a lot like it was made here, b ...
- P&G Writes E-Book On Head-Scratching Etiquette
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2011
The project was a logical next step for the brand, which hir ...
- Digital-focused Orabrush Launches Tongue Foam
Marketing Daily, Karl Greenberg - Wednesday, December 14, 2011
Orabrush is the third most-subscribed sponsor channel on YouTube, behind only O ...
- Procter & Gamble Touts Tide With Comedian
Marketing Daily, Karl Greenberg - Tuesday, December 13, 2011
Procter & Gamble's Gain detergent brand has tapped comedian and actress Wan ...
- Unilever Puts $6B Global Media In Review
MediaDailyNews, Steve McClellan - Tuesday, December 13, 2011
Packaged-goods giant Unilever has placed its estimated $6 billion global media planni ...
- Hasbro's New Spin On Old Idea
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 13, 2011
Every year there's at least one big toy hit. In recent yea ...
- Nielsen Catalina Launches 'Shopper Access' For Specific Media, Will Tie Offline Consumers To Online Campaigns
Online Media Daily, Joe Mandese - Monday, December 12, 2011
Specific Media, the digital marketing company that acquired MySpace.com from News Cor ...
- Unilever Puts $6 Billion Global Media Assignment in Play
Raw, Steve McClellan - Tuesday, December 13, 2011
Package goods giant Unilever has put its $6 billion-plus global media agen ...
- Purina Launches Initiatives Benefiting Shelters
Marketing Daily, Tanya Gazdik - Wednesday, December 7, 2011
Beginning this week, QR code stickers will appear on the front ...
- P&G Sells PUR, Keeps Global Clean Water Program
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 7, 2011
The PR Newswire headline reads: "Helen of Troy Limited Announces Definitive Agreeme ...
- Cesar Partners With Pandora Radio
Marketing Daily, Tanya Gazdik - Friday, December 2, 2011
The brand "worked closely with Pandora to create a list of son ...
- Luden Emphasizes Taste With Lozenges
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 2, 2011
Luden's, the brand known for its wild cherry flavor, is renewing effor ...
- High-End Cosmetics Continue To Gain
Marketing Daily, Sarah Mahoney - Thursday, December 1, 2011
Women may be worried about the economy, but they are certainly splurgi ...