- OPI Video Blends Brand Color With Dancing Horse
Marketing Daily, Sarah Mahoney - Wednesday, October 31, 2012
"We are big believers in advertising, and haven't pulled back," Suzi Weiss-Fischman ...
- Burt's Bees Deflakes With Billboard, Video
Marketing Daily, Sarah Mahoney - Friday, October 26, 2012
Each flake was actually a $3 off coupon -- 1,300 in a ...
- Sir Richard's: Hello? Can We All Say 'Birth Control'?
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Sir Richard's Condoms has launched what it dubs a non-procreators' holiday wi ...
- P&G Results Buy Time For Embattled CEO
Marketing Daily - Top of the News, Thom Forbes - Friday, October 26, 2012
Despite losing market share in most of its businesses, the Legion ...
- Good Time For Ruger In Gun Country
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
Now's a good time to invest in gun maker Ruger, which ...
- Bodyform, Rather Than Ignoring Blogger, Does Satire
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 17, 2012
U.K. maxipad maker Bodyform has responded in a big way to ...
- Do CMOs Know When They're Lying?
Marketing Daily, Sarah Mahoney - Tuesday, October 16, 2012
Trouble is, telling the truth has never been a marketer's strong sui ...
- 9Lives' Morris Latest Presidential Candidate
Marketing Daily, Tanya Gazdik - Sunday, October 14, 2012
Del Monte Foods' 9Lives cat food is jumping on the presidential ra ...
- P&G, Nick Lachey Ask NFL Fans To Show Their Team Colors
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 12, 2012
Procter & Gamble is activating behind its fourth season as an offici ...
- J&J's Kadlec: 'Disruption Is Over. Yay!'
Marketing Daily, Sarah Mahoney - Thursday, October 11, 2012
It's no accident that the company's marketing efforts are becoming so close ...
- P&G: Consumer Insights, Engaged Marketing Critical To Future Success
MediaDailyNews, David Goetzl - Thursday, October 11, 2012
Procter & Gamble's top marketer said Thursday that the company needs ...
- Unilever To Overhaul Flora In UK
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 3, 2012
Unilever is looking to overhaul the advertising strategy for its Flora bran ...
- New FTC 'Green Guides' Warn Against Vague Claims
Marketing Daily, Karlene Lukovitz - Tuesday, October 2, 2012
One notable change in the update is that marketers that make ...
- Remembering J&J's Burke And Y&R's Frankfurt
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 2, 2012
James E. Burke, a marketing guy who became chairman and CEO ...