- Benjamin Moore Expands Marketing Palette
Marketing Daily, Aaron Baar - Friday, May 30, 2014
Taking a cue from the mobile game "Blendoko," where users align color ...
- Biomotivation: What Your Package Says About You
Marketing Daily, Sarah Mahoney - Thursday, May 22, 2014
"We know that a consumer can spend 40 minutes in a typic ...
- The Toronto Raptors Clean Up, Thanks To Drake
Marketing: Sports, Jim Yang - Tuesday, May 20, 2014
If there's one thing that Canadian basketball fans can't stand, it's t ...
- Loctite Super Glue Sticks With Fun In New Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 13, 2014
Henkel Corp.'s Loctite is going with an emotional pitch around the id ...
- Pepcid Partners With Ted Allen, Eater.com
Marketing Daily, Tanya Gazdik - Tuesday, May 13, 2014
Pepcid has enlisted the help of culinary expert Ted Allen and Eater.c ...
- Dove Top Brand In BrandIndex's Pre-Mother's DayTally
Marketing Daily, Karl Greenberg - Wednesday, May 7, 2014
Dove came out at number one, followed by Johnson & Johnson, M&M ...
- Kimberly-Clark's U By Kotex Saves The Undies
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
The campaign includes a 30-second spot in which a veritable ticker-tape para ...
- Bayer Sets Its Focus On Merck's Consumer Care Brands
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 7, 2014
Big Pharma's quest for focus and consolidation continued yesterday with Germany-based Bay ...
- Purina Enlists Jordana Brewster For 'Paw It Forward'
Marketing Daily, Tanya Gazdik - Monday, May 5, 2014
Nestle Purina has signed actress Jordana Brewster to help launch its "P ...
- Lauder's Clinique Debuts Smart Moisturizer
Marketing Daily, Sarah Mahoney - Saturday, May 3, 2014
Lauder, on strong third-quarter results buoyed by especially good fragrance and skinca ...
- Energizer Bunny Will March To Its Own Beat
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 1, 2014
The Energizer Bunny is taking its "positive energy" and setting up i ...