- Centrum Video Shows 'Old Guys' Still Have Game
Marketing Daily, Karlene Lukovitz - Friday, June 27, 2014
As part of a new campaign that aims to challenge common perceptio ...
- P&G Veteran McDonald Picked To Clean Up The VA
Marketing Daily - Top of the News, Thom Forbes - Monday, June 30, 2014
Bob McDonald, the West Point graduate whose 33-year career at Procter& Gamb ...
- Big Brands Losing 'Responsible Consumption' Sales
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2014
While most major marketers court the "responsible consumption" market at least halfheartedl ...
- Brands Man Up For Father's Day
Marketing Daily, Karl Greenberg - Thursday, June 12, 2014
A niche brand, Duke Cannon Supply Co., is a Chicago concern start ...
- Avon Gets Lucky, Signs Sharapova For New Fragrance
Marketing Daily, Sarah Mahoney - Wednesday, June 11, 2014
Advantage, Avon. The beauty company says tennis phenom Maria Sharapova is t ...
- Listerine's World Cup Sponsorship A Social Juggernaut
Marketing Daily, Karl Greenberg - Thursday, June 5, 2014
A company rep tells "Marketing Daily" the secret sauce for the effor ...
- Rihanna's Rogue Ads Too Sexy For British Kids
Marketing Daily, Sarah Mahoney - Thursday, June 5, 2014
In a statement, the Advertising Standards Authority says it ruled on ...
- 2014 EFFIE Award Preview: Hanes' Undercover Color
Marketing Daily, Nicole Haygood, Lee Maicon - Wednesday, June 4, 2014
Recognition wasn't a problem for Hanes, but perception was - especially amo ...