Tag results for "packaged goods" for August 2014
- Private-Label Lessons From The Mighty Ritz CrackerA new analysis from the Hartman Group reveals some surprising -- a ...
- Experts Urge CPGs To Implement Digital Game PlanDigital's current 1% penetration of the overall U.S. CPG market will like ...
- PUR Uses Self-Important Water Critic In Major Push There's nothing like an eccentric mascot to help consumers remember a packag ...
- Making Measurement Matter At KelloggAaron Fetter, director of the Insights and Analytics Solutions Center at Kellog ...
- McDonald's, Kraft Rolling Out Packaged McCafeMcDonald's has been focusing on coffee as one strategic key to reinvigorati ...
- Lip Cosmetics Leap With Glossy SalesChicago-based marketing research firm Mintel says nearly one-third (32%) of lip produ ...
- RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'Facebook and health and hygiene brand RB are entering into a multiyea ...
- RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'The overarching premise is that RB (formerly known as Reckitt Benckiser) wi ...
- The Tide Is Turning. Also Febreze.Yo, A.G. I was struck by your bold plan to consolidate yo ...
- Kimberly-Clark Launches Social Movement For DependPerhaps more importantly, the integrated, Millennial-centric campaign uses the idea that raisi ...
- P&G To Shed More Than Half Of Its BrandsProcter & Gamble plans to sell more than half of its bran ...
- Kellogg's Plans To Revive Soggy Cereal SalesWith cereal sales for the quarter declining more than the industry avera ...
