- Private-Label Lessons From The Mighty Ritz Cracker
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2014
A new analysis from the Hartman Group reveals some surprising -- a ...
- Experts Urge CPGs To Implement Digital Game Plan
Marketing Daily, Karlene Lukovitz - Tuesday, August 26, 2014
Digital's current 1% penetration of the overall U.S. CPG market will like ...
- PUR Uses Self-Important Water Critic In Major Push
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
There's nothing like an eccentric mascot to help consumers remember a packag ...
- Making Measurement Matter At Kellogg
Marketing Daily, Ken Beaulieu - Thursday, August 21, 2014
Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellog ...
- McDonald's, Kraft Rolling Out Packaged McCafe
Marketing Daily, Karlene Lukovitz - Tuesday, August 19, 2014
McDonald's has been focusing on coffee as one strategic key to reinvigorati ...
- Lip Cosmetics Leap With Glossy Sales
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2014
Chicago-based marketing research firm Mintel says nearly one-third (32%) of lip produ ...
- RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'
Around the Net In MAD London, Larissa Faw - Thursday, August 7, 2014
Facebook and health and hygiene brand RB are entering into a multiyea ...
- RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'
MAD, Larissa Faw - Monday, August 4, 2014
The overarching premise is that RB (formerly known as Reckitt Benckiser) wi ...
- The Tide Is Turning. Also Febreze.
Garfield at Large, Bob Garfield - Monday, August 4, 2014
Yo, A.G. I was struck by your bold plan to consolidate yo ...
- Kimberly-Clark Launches Social Movement For Depend
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
Perhaps more importantly, the integrated, Millennial-centric campaign uses the idea that raisi ...
- P&G To Shed More Than Half Of Its Brands
Marketing Daily, Karlene Lukovitz - Friday, August 1, 2014
Procter & Gamble plans to sell more than half of its bran ...
- Kellogg's Plans To Revive Soggy Cereal Sales
Marketing Daily - Top of the News, Thom Forbes - Friday, August 1, 2014
With cereal sales for the quarter declining more than the industry avera ...