- What's Wrong With Dove's 'Choose Beautiful' Video Campaign
Marketing Daily, Michael Goefron - Wednesday, April 29, 2015
Hollywood loves a reboot, but the same can't always be said f ...
- Schick Creates 'Comfortopia' On The Onion
Marketing Daily, Karl Greenberg - Friday, April 24, 2015
As with last year's "Schick Xtreme Comfort Games" campaign, the new effor ...
- Going Places: PlaceIQ Expanding Overseas
MoBlog, Erik Sass - Wednesday, April 22, 2015
Mobile data and cross-platform analytics firm PlaceIQ is launching a major internation ...
- You Say Tomato, I Say Content: How ConAgra Leveraged A Story To Market A Brand
MediaDailyNews, Joe Mandese - Tuesday, April 14, 2015
There is perhaps no greater symbol of the success -- or failu ...
- Snuggle Launches Campaign For Fresh Spring Flowers
Marketing Daily, Karl Greenberg - Monday, April 13, 2015
Bibie Wu, VP at parent Sun Products, tells "Marketing Daily" that, whi ...
- All Detergent Partners With Peanuts
Marketing Daily, Tanya Gazdik - Wednesday, April 8, 2015
Demographically, the detergent brand and cartoon are well suited. All skews mo ...
- Human Food Companies Muscle In On Pet Food Market
Marketing Daily, Tanya Gazdik - Monday, April 6, 2015
Mergers and acquisitions in the $28 billion U.S. pet food market ha ...
- SC Johnson Puts $1 Billion Media-Buying Assignment In Review
MAD, Steve McClellan - Friday, April 3, 2015
SC Johnson has put its global media-buying duties up for review. Wo ...