- Band-Aid Focuses On Brand Equity In New #CoveringIsCaring Effort
Marketing Daily, Karl Greenberg - Friday, May 29, 2015
Hanan Wajih, senior brand manager of Band-Aid brand, tells "Marketing Daily" t ...
- P&G Launches North America Media Agency Review
MAD, Steve McClellan - Friday, May 15, 2015
The review is the first formal reassessment of the package goods giant ...
- Craftsman Launches MAKEcation Promotion
Marketing Daily, Tanya Gazdik - Friday, May 8, 2015
The Web site is an interactive digital content hub where consumers c ...
- Band-Aid Takes Top Spot As Mom Favorite
Marketing Daily, Tanya Gazdik - Friday, May 8, 2015
"Brand momentum, especially over a long period of time, is very difficu ...
- Nielsen Announces Top Dogs In CPG Innovation
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2015
The winners for the 2015 Breakthrough Innovation Project include the usual indust ...