- Teva Leverages Bonnaroo For Social Traction
Marketing Daily, Sarah Mahoney - Wednesday, March 26, 2014
"With our Originals line, we target a mindset rather than a demographic ...
- Arm & Hammer Grabs A Bat And Ball With MLB Deal
Marketing Daily, Karl Greenberg - Wednesday, March 26, 2014
Church & Dwight says it will activate against the partnership with nationa ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- Viacom Taking Tumblr To The Upfronts
Social Media & Marketing Daily, Gavin O'Malley - Thursday, March 20, 2014
Tumblr has struck a major ad partnership with Viacom ahead of th ...
- Mazda Looking For A Few Good Virtual Racers
Marketing Daily, Karl Greenberg - Friday, March 14, 2014
Mazda has a solid reputation in racing, particularly with its MX-5 Mia ...
- United Airlines Expands Mercedes-Benz Partnership
Marketing Daily, Tanya Gazdik - Thursday, March 13, 2014
United Airlines is expanding its relationship with Mercedes-Benz. The airline will expa ...
- Target, MLB Swing For Education Causes
Marketing Daily, Sarah Mahoney - Monday, March 10, 2014
Target, still feverishly trying to shore up its brand reputation after ...
- LG 'Glides' Into March Madness Tourney
Marketing Daily, Aaron Baar - Thursday, March 6, 2014
The electronics brand has enlisted former Houston University standout and former Houst ...
- Chipotle Cooks Up Homegrown MLS Deal
Marketing Daily, Karl Greenberg - Monday, March 3, 2014
The keystone component is a national grassroots youth soccer program culminating, duri ...