- PepsiCo's Winning Retail Game Plan Allows For Few Time-Outs
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
No company has more invested in the Super Bowl than PepsiCo, a ...
- Chipotle Snags More Famous Authors For Round Two Of On-Package Essays
Marketing Daily, Karlene Lukovitz - Wednesday, January 28, 2015
The concept of exposing the restaurant chain's customers to stimulating and entertaini ...
- Hyundai Renews Deal With Grammys With Third 'Amplifier' Program
Marketing Daily, Karl Greenberg - Tuesday, January 27, 2015
In addition to grabbing an advertising position on CBS' Feb. 8 broadca ...
- Merrell, Oculus Rift Take Virtual Hike Through Sundance
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
The immersive experience is the first-ever commercial use of this "in motio ...
- Spartan Race Hands Off To Whole Foods
Marketing Daily, Sarah Mahoney - Thursday, January 22, 2015
Says Kenneth Koleyni, EVP, strategic development at Spartan: "We're more than ju ...
- Adslot Taps PubMatic For Programmatic Direct Supply
Real-Time Daily, Tyler Loechner - Wednesday, January 14, 2015
Adslot, a programmatic direct ad platform, and PubMatic, a supply-side platform (SSP ...
- Bloomie's Ties In With NBA All-Stars
Marketing Daily, Sarah Mahoney - Monday, January 12, 2015
Bloomingdale's is partnering up with "GQ" for three videos with the fashion-forwa ...
- Havas, Universal Music Strike Global Data Accord
MAD, Steve McClellan - Monday, January 5, 2015
As part of the initiative, UMG's proprietary data across multiple artists a ...