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2017 Events Calendar
Agency of the Year
January 25, 2017, NYC
Creative Media Awards
January 26, 2017, New York City
February 22, 2017, ATL
Brand Marketers Summit - Cross-Channel
March 7 - 10, 2017, Austin
OMMA at SXSW
March 11, 2017, TX
March 15, 2017, NY
TV Insider Summit
March 19 - 22, 2017, AZ
April 12, 2017, NYC
Marketing Automotive Awards
April 12, 2017, NYC
Data & Programmatic Insider Summit
April 23 - 26, 2017, FL
Search Insider Summit
April 26 - 29, 2017, FL
May 3, 2017, NYC
IoT Marketing Awards
May 17, 2017, NYC
Email Insider Summit
May 31 - June 3, 2017, FL
Publishing Insider Summit
June 4 - 7, 2017, FL
Email Insider Summit Europe
June 25 - 28, 2017, TBD
Search Insider Summit Europe
June 28 - July 1, 2017, EU
Digital Out of Home Awards
September 19, 2017, NYC
Online All Stars
January 19, 2017, NY
Masters of Media Selling
January 18 - 19, 2017, NYC
January 17, 2017, DC
Search Insider Summit
December 7 - 10, 2016, UT
Email Insider Summit
December 4 - 7, 2016, UT
November 17, 2016, CO
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Future of Media
IoT Marketing Forum
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Advertising Week
OMMA at Internet Week
OMMA Audience Buying
OMMA Bots & Chat
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Social Media Insider Summit
Video Insider Summit
Agency of the Year (January 25, 2017, NYC)
Creative Media Awards (January 26, 2017, New York City)
Appy Awards (March 15, 2017, NY)
Marketing Automotive Awards (April 12, 2017, NYC)
Digital Out of Home Awards (September 19, 2017, NYC)
Online All Stars (January 19, 2017, NY)
OMMA Awards (September 26, 2016, NYC)
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Results for path to purchase
Fix The DR-Brand Gap With A Faster Funnel
Online Spin, Ted McConnell - Thursday, December 15, 2016
There is an odd discontinuity in the online advertising business: brand versus ...
Shopping Satisfaction: Mobile 47%, Desktop 56%, Store 60%
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Smartphone owners are doing more researching, shopping and purchasing with their phones ...
Adobe Predicts Mobile Holiday Retail Purchases To Fall Short On Record Traffic
Mobile Marketing Daily, Laurie Sullivan - Thursday, October 27, 2016
Mobile devices will overtake desktop shopping visits to retail Web sites -- ...
While Marketers Rely On Content To Make Purchase Decisions, Only 27% Budget For Content Marketing
RTBlog, Tobi Elkin - Wednesday, June 22, 2016
Despite growing evidence that consumers rely on content to make purchase decisions, ...
ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Marketers are consistently challenged to directly connect how online ads facilitate offline ...
Are Facebook And Dunnhumby Preaching To The Converted, Or About To Skate On Thin Ice?
London Blog, Sean Hargrave - Monday, April 11, 2016
Details of the cross-channel deal are yet to emerge -- but it's ...
Powered By Mobile, Shoppers Crave Online Experiences In Stores
Marketing Daily, Sarah Mahoney - Thursday, April 7, 2016
"This report shows that retailers are taking major steps to integrate their ...
If Amazon Prime Brings One- To-Two-Hour Delivery To Ecommerce Sites
SearchBlog, Laurie Sullivan - Tuesday, April 5, 2016
Amazon this week said that it is moving its Prime Now one-to-two ...
ComScore Finds Xaxis Outperforms Its Benchmark
RTBlog, Tobi Elkin - Thursday, March 31, 2016
On Wednesday, comScore released the results of a global validation study that ...
What One Shopper's Journey Reveals About Modern Car Buying
Search Marketing Daily, Lisa Gevelber - Wednesday, March 30, 2016
The process of shopping for a car once meant grabbing your car ...
In Short, YuMe-IPG Research Says It Takes Time For An Ad To Get You To Buy
VidBlog, P.J. Bednarski - Friday, March 11, 2016
Micro-ads really don't seem to work all that well, at least not ...
Intent Data Is Powerful Tool For Business Decisionmakers
RTBlog, Tobi Elkin - Thursday, February 4, 2016
Tom O'Regan is CEO of Madison Logic, an eight-year-old B2B firm that's ...
Search Journey Grows Complex With Rise Of Connected Devices
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From apps to search engines, the consumer journey from discovery to completion ...
Retailers Lag On Email Personalization, Cross-Channel Integration
Email Marketing Daily, Jess Nelson - Monday, January 11, 2016
Nearly half of retailers are missing out on an easy marketing opportunity ...
Mobile Autoplay Ads Can Double Intent To Purchase
Mobile Marketing Daily, Ben Frederick - Tuesday, January 5, 2016
Widespace launched their StreamView ads earlier this year, a format that autoplays ...
Splash Out Or Ship Out -- The Mindsets That May Save January
London Blog, Sean Hargrave - Monday, January 4, 2016
There's still some consumer life out there, although it is January, according ...
Consumers Rely On Reviews, Buying Guides For Electronics
Marketing Daily, Aaron Baar - Tuesday, December 22, 2015
People use media technology sites throughout their purchase process, putting trust in ...
Millennials Prefer Mobile For Online Purchases
Mobile Marketing Daily, Ben Frederick - Friday, November 27, 2015
Age often determines devise usage. If you're between the ages of 18 ...
IBM Watson Data App For Marketers Dressed In Consumers' Clothes
Search Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2015
The group at IBM Watson released an app Wednesday that enables consumers ...
70% Of Consumers Use Three Channels Or More To Research A Purchase
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Data and statistics in headlines and content has become one of the ...
Mobile Researcher NinthDecimal Strikes Location-Based TiVo Deal
MediaDailyNews, Wayne Friedman - Friday, October 16, 2015
NinthDecimal has entered a partnership with TiVo to determine whether exposure to ...
Moovweb Introduces Optimized Mobile Shopping With MoovCheckout
Mobile Marketing Daily, Ben Frederick - Monday, October 5, 2015
mCommerce is projected to be a huge portion of brands' revenues in ...
YouTube Offers New 'Showroom' Ad Units
Around the Net In MAD London, Sean Hargrave - Wednesday, September 30, 2015
YouTube has unveiled a raft of new updates to its advertising tools ...
Time For Market Researchers To Live In The Real World?
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Smart people with Excel spreadsheets can make things so much more complicated ...
Science of Personality Improves Marketing Results
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Most marketers are not able to accurately identify the key personality traits ...
Climbing Out Of The Funnel
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Each time I read that as a consumer I am "on a ...
Mondelez Looks To Facebook Mobile Video To Prompt Impulse Purchases
Around the Net In MAD London, Sean Hargrave - Wednesday, June 24, 2015
Mondelez International has renewed its global Facebook deal that will see it ...
Buying Entire Purchase Journeys On Mobile Devices
Mobile Insider, Barry Lowenthal - Thursday, June 18, 2015
Because of mobile, we can start to aggregate entire purchase journeys instead ...
Google On Quest To Measure Every Moment In Customer Journey, Takes Brand Lift Mobile
Search Marketing Daily, Laurie Sullivan - Thursday, June 4, 2015
Google on Thursday took its Brand Lift metrics mobile and expanded features ...
Magnetic Acquires MyBuys, Raises $25 Million Equity Round
Search Marketing Daily, Laurie Sullivan - Thursday, May 21, 2015
Magnetic said Thursday that it will merge with MyBuys to expand its ...
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