- Consumers Accept Declining Privacy
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2014
Most consumers believe that total privacy is a thing of the pa ...
- AOL, Convertro Team To Help Marketers With Data, Analysis
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2014
AOL is running its data through attribution modeling to reemerge as ...
- In Programmatic Integration, The Buyers Are In Front -- Again
Programmatic Insider, Matt Prohaska - Friday, May 23, 2014
A recent trend has prompted me to preemptively say I was wro ...
- Groupon's Gnome Is A Day Late And A Dollar Short
London Blog, Sean Hargrave - Tuesday, May 20, 2014
Groupon has seen the light -- it needs to offer coupons witho ...
- Publishers Using First-Party Data To Make Real-Time More Real-Time
RTBlog, Tyler Loechner - Thursday, May 8, 2014
Real-time bidding (RTB) is all about "reaching the right consumer, with t ...