- Cost-Per-Action Advertising As Powerful As Algorithmic Engines That Run It
Performance Insider, Michael Swope - Friday, November 30, 2012
Performance-driven advertising is all about action. Performing an action is a significa ...
- Four Performance Marketing Trends To Watch In 2013
Performance Insider, Peter Klein - Wednesday, November 21, 2012
There's no doubt that performance marketing is a significant force in onli ...
- What Every CMO Should Know About Affiliate Marketing
Performance Insider, Peter Klein - Thursday, October 18, 2012
For CMOs seeking ways to guarantee ROI without sacrificing brand affinity ...
- Why It's Good To Use Several Retargeting Companies
Performance Insider, Michael Swope - Thursday, October 11, 2012
Ever since retargeting stormed the U.S. online marketing space, using just o ...
- Performance Pay Models: UM Fully Committed; Hearst Tries In Digital
MediaDailyNews, Steve McClellan - Tuesday, October 2, 2012
At a Tuesday Advertising Week session, IPG UM's Huw Griffiths talked abo ...
- Flite Expands Ad Platform To Mobile
Online Media Daily, Mark Walsh - Tuesday, October 2, 2012
Flite has extended its cloud-based ad platform to mobile to meet t ...
- Mullahy Joins IMS As CEO
MediaDailyNews, Steve McClellan - Monday, October 1, 2012
Nancy Mullahy, the former North American CEO at WPP's Neo@Ogilvy, has join ...
- Is Performance Marketing 'Grubby'?
Performance Insider, Peter Klein - Friday, September 14, 2012
That's the premise of an insightful opinion piece by independent digital busine ...
- Online Darwinism And The Evolution of Performance Marketing
Performance Insider, Peter Klein - Friday, September 7, 2012
Marketers love to create new terms to explain their work. From "bra ...
- Four Easy Ways To Measure Performance Online
Performance Insider, Yishay Shachar - Thursday, August 23, 2012
I'd like to begin with a bold statement: E-marketers in today's onli ...
- Reckitt Benckiser Turns to Syncapse For Social Marketing
Online Media Daily, Mark Walsh - Tuesday, August 21, 2012
CPG giant Reckitt Benckiser has tapped Syncapse Corp. to manage the company ...
- IAC's CityGrid Acquires Felix, Strengthens Performance Marketing Model
Online Media Daily, Laurie Sullivan - Monday, August 20, 2012
IAC's operating unit CityGrid has acquired Felix, a pay-per-call company focused ...
- Publicis Groupe Buys Resultrix, Strengthens Mobile
Online Media Daily, Laurie Sullivan - Tuesday, August 7, 2012
Performics, the search marketing arm of the Publicis Groupe, announced the acquisiti ...
- Eloqua Debuts IPO, Ups Financial, Biz Viability
Online Media Daily, Laurie Sullivan - Thursday, August 2, 2012
Eloqua, a marketing automation platform that helps companies determine where marketing mon ...
- Buying Installs: Quality Trumps Quantity
Mobile Marketing Daily, Stan Monlux - Thursday, August 2, 2012
A veteran app marketer advises that campaigns need to determine the go ...
- Want To Understand Your Customer? Just Ask
Performance Insider, Larry Drebes - Thursday, August 2, 2012
Traditional analytics and multi-variant testing are excellent ways of understanding trends ...
- How Does Email Work As A Performance-Based Advertising Channel?
Performance Insider, Eric Didier - Thursday, July 26, 2012
Email marketing has always focused on performance. Early on, marketers began tracki ...
- Data, Data Everywhere -- But Where's the Marketing Performance?
Performance Insider, Damon Ragusa - Thursday, July 19, 2012
The explosion in digital and emerging media channels has brought a hu ...
- CEOs Distrust Marketing Depts., Cite Financial Disconnects
MediaDailyNews, Steve McClellan - Wednesday, July 11, 2012
While chief executives rely on and value the work of their CF ...
- Five Ways The Ghostbusters Can Improve Your Online Marketing
Performance Insider, John Boyle - Friday, June 1, 2012
"Ghostbusters" is one of my all-time favorite movies. It has everything: ghost ...
- Uncovering Affiliate Marketing Top 10 Cookie Stuffers
SearchBlog, Laurie Sullivan - Friday, May 25, 2012
Convertro, a cross-channel marketing and optimization company, plans to publish a whi ...
- Mark Walhberg Gets Supplemental With GNC
Marketing Daily, Karl Greenberg - Wednesday, April 18, 2012
Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a n ...
- Optimize Your Company LinkedIn Page: Tips For Bringing In Leads
Performance Insider, Bryan Brown - Thursday, April 19, 2012
It's no secret that LinkedIn company pages are an excellent social chann ...
- Importance of Optimizing and Measuring Online Campaigns
Research Brief, Jack Loechner - Friday, March 16, 2012
According to recent research from Maxifier among senior decision makers in digit ...
- JetBlue Sponsors Ellie Goulding Concert
Marketing Daily, Tanya Gazdik - Monday, January 9, 2012
JetBlue Airways is sponsoring an exclusive live performance by UK artist Ell ...