- How Does Email Work As A Performance-Based Advertising Channel?
Performance Insider, Eric Didier - Thursday, July 26, 2012
Email marketing has always focused on performance. Early on, marketers began tracki ...
- Data, Data Everywhere -- But Where's the Marketing Performance?
Performance Insider, Damon Ragusa - Thursday, July 19, 2012
The explosion in digital and emerging media channels has brought a hu ...
- CEOs Distrust Marketing Depts., Cite Financial Disconnects
MediaDailyNews, Steve McClellan - Wednesday, July 11, 2012
While chief executives rely on and value the work of their CF ...