- Four Easy Ways To Measure Performance Online
Performance Insider, Yishay Shachar - Thursday, August 23, 2012
I'd like to begin with a bold statement: E-marketers in today's onli ...
- Reckitt Benckiser Turns to Syncapse For Social Marketing
Online Media Daily, Mark Walsh - Tuesday, August 21, 2012
CPG giant Reckitt Benckiser has tapped Syncapse Corp. to manage the company ...
- IAC's CityGrid Acquires Felix, Strengthens Performance Marketing Model
Online Media Daily, Laurie Sullivan - Monday, August 20, 2012
IAC's operating unit CityGrid has acquired Felix, a pay-per-call company focused ...
- Publicis Groupe Buys Resultrix, Strengthens Mobile
Online Media Daily, Laurie Sullivan - Tuesday, August 7, 2012
Performics, the search marketing arm of the Publicis Groupe, announced the acquisiti ...
- Eloqua Debuts IPO, Ups Financial, Biz Viability
Online Media Daily, Laurie Sullivan - Thursday, August 2, 2012
Eloqua, a marketing automation platform that helps companies determine where marketing mon ...
- Buying Installs: Quality Trumps Quantity
Mobile Marketing Daily, Stan Monlux - Thursday, August 2, 2012
A veteran app marketer advises that campaigns need to determine the go ...
- Want To Understand Your Customer? Just Ask
Performance Insider, Larry Drebes - Thursday, August 2, 2012
Traditional analytics and multi-variant testing are excellent ways of understanding trends ...