- IBM CEO Rometty Details Mobile Strategies, Focuses On Data, Engagement
Mobile Marketing Daily, Laurie Sullivan - Wednesday, February 26, 2014
IBM Chairman and CEO Ginni Rometty made some predictions Wednesday at t ...
- Open Me To Learn 10 Email Marketing Tips
SearchBlog, Laurie Sullivan - Thursday, February 27, 2014
It came up during a dinner conversation the other night. What convinc ...
- Rovi Buys Veveo, Adds Content, Search Tools
Online Video Daily, Gavin O'Malley - Monday, February 24, 2014
Rovi has agreed to buy Veveo for about $62 million, the compani ...
- The Perfectly Targeted Ad Should Actually Be Imperfect
RTBlog, Tyler Loechner - Thursday, February 20, 2014
At Wednesday's OMMA DDM in New York City, an interesting point aro ...
- Ogilvy Signs On To Test Madison Avenue's New ':30,' Captures 5,500 Bits Of Data About You
Mobile Marketing Daily, Joe Mandese - Tuesday, February 18, 2014
Describing it as a "game-changer," Ogilvy Labs today announced a deal ...
- Looking For Search Loyalty Takes A White Glove Approach
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 14, 2014
Loyalty deserves more attention than thinking of each customer as a transactio ...
- Listen Up, Marketers - Email Personalization Should Reach Across Platforms
Email Marketing Daily, Laurie Sullivan - Thursday, February 6, 2014
Marketers may listen to consumers, but they don't often hear them. On ...