- Beyond The Buzz: Three Steps To Help Marketers Realize The Promise Of iBeacons
Mobile Insider, Tobias Dengel - Thursday, July 31, 2014
Beacons are easy and cheap to deploy. Yet in order for beaco ...
- Norm! What Brands Can Learn From 'Cheers'
Online Spin, Jamie Tedford - Tuesday, July 29, 2014
This summer Coca Cola replaced its logo with 250 popular names, a ...
- Yahoo Acquires Mobile Analytics And Ad Marketplace Flurry
Mobile Marketing Daily, Gavin O'Malley, Steve Smith - Monday, July 21, 2014
Yahoo is making one of its most forceful moves into mobile ...
- Microsoft Fine-Tunes Bing Ads Toward Real-Time Reporting, PLA Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 9, 2014
Microsoft within the coming months will release reporting speeds that enable markete ...
- The Sixth Sense That Will Change Customer Experiences Forever
Mobile Insider, Puneet Mehta - Thursday, July 3, 2014
Today's "personalized" customer experiences are based on surface [shallow] level data, Y ...
- Maybe All Your Apps Should Be Health Apps Too
Mobile Insider, Steve Smith - Tuesday, July 1, 2014
Mobility will almost certainly change the fundamentals of media content, voice, format ...