- Digital Political 'Microtargeting' To Be Tracked By New Tech
Real-Time Daily, Tyler Loechner - Thursday, July 23, 2015
UW-Madison associate professor Young Mie Kim is working to develop a to ...
- Real-Time Personalization Boosts Lift and Conversion
Research Brief, Jack Loechner - Thursday, July 23, 2015
58% of marketers worldwide used real-time personalization, data-driven personalization completed in le ...
- Using Search Data To Personalize Prices, Discounts Online
SearchBlog, Laurie Sullivan - Thursday, July 23, 2015
It seems that 51% of retailers want to personalize prices for specif ...
- Engagement For Creating Brand Awareness
Show Daily, Laurie Sullivan - Tuesday, July 21, 2015
Is the pendulum swinging too far to the geeky side? "No," sa ...
- Personalizing Messages To Purple-Hair Individualists With Search, Addressable TV
SearchBlog, Laurie Sullivan - Monday, July 20, 2015
iProspect has been testing campaigns in addressable television, which chief strategy offic ...
- Consumers To Brands: I Love You, But You Don't Know Me
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2015
Brands say they know their customers, but results from a recent stu ...
- Google Predicts Digital Personal Shoppers Will Aid Fragmented Customer Journeys
Around the Net In MAD London, Sean Hargrave - Wednesday, July 8, 2015
The future of personalisation could involve a digital personal shopping assistant ...
- Google Ads Reflect Sex Discrimination, Study Suggests
PolicyBlog, Wendy Davis - Tuesday, July 7, 2015
A new study by researchers at Carnegie Mellon University suggests that W ...