- Luxury Brands Lag Behind In Email Personalization
Email Marketing Daily, Jess Nelson - Friday, April 29, 2016
Luxury brands are behind on standardized best practices in email marketing a ...
- Want To Do Mobile Loyalty Well? Just Pop Into A Starbucks (And Jump The Queue)
Mobile Insider, Sean Hargrave - Tuesday, April 26, 2016
Combining loyalty with payment and putting it all in an app th ...
- Starbucks Pushing For Mobile Real-Time Personalisation
Around the Net In MAD London, Sean Hargrave - Monday, April 25, 2016
Starbucks is planning to expand its use of personalisation beyond email a ...
- Mobile Messages: The New Subject Lines
Mobile Insider, Melinda Krueger - Wednesday, April 20, 2016
We need to invest the same amount of measurement, personalization and testi ...
- Taboola's Full Page Personalization Tool Offers Customized On-Site Experience
Real-Time Daily, Tobi Elkin - Thursday, April 21, 2016
Taboola on Thursday said it has implemented its Full Page Personalization technolo ...
- Don't Tell 'Em What You Got, Show Them What They Want
Email Insider Europe, Sean Hargrave - Wednesday, April 20, 2016
Retailers need to get away from legacy days of emails shifting sto ...
- The Dilemma: Content That Delivers Without ROI Measurement
Research Brief, Jack Loechner - Tuesday, April 12, 2016
According to a new RAPTmedia study, The Future of Content, Measuring Conte ...
- Boomtrain And SparkPost Partner For Predictive Email Marketing
Email Marketing Daily, Jess Nelson - Friday, April 8, 2016
Boomtrain's machine intelligence will now power SparkPost's automated email platform to crea ...
- Sailthru Acquires Carnival.io For Mobile Personalization
Email Marketing Daily, Jess Nelson - Thursday, April 7, 2016
Sailthru announced the acquisition of mobile marketing automation platform Carnival.io on Wednesda ...