- But Did They Earn Scale? Friskies Premieres Film Made By Cats
VidBlog, Steve Smith - Friday, December 10, 2010
I know what you're thinking. A film lensed by house cats probab ...
- We Are Going To The Dogs
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 8, 2010
According to a Packaged Facts report issued in January 2009, U.S. p ...
- Betty White, Sergeant's Host Pet Contest
Marketing Daily, Tanya Gazdik - Thursday, October 28, 2010
Finalists in each category will be reviewed by White, who will choo ...
- Home Is Where The Pooch Is: Demo Houses Paired With Pet Adoption Drive
Creative Media Blog, Amy Corr - Monday, October 18, 2010
Get ready for a campaign that put a roof over the hea ...
- Pup-Peroni Hosts 'Couch Talk' Event
Marketing Daily, - Friday, October 15, 2010
Celebrities Mischa Barton, Kym Johnson from "Dancing with the Stars" and ...
- Meowing The Previously Unmeowable
Around the Net In Brand Marketing, Thom Forbes - Friday, October 8, 2010
Andrew Adam Newman reports this morning that yet another advertising taboo h ...
- Subaru To Scout Puppies For Super Bowl Spot
Marketing Daily, Tanya Gazdik - Thursday, October 7, 2010
The automaker will be scouting the filming of Animal Planet's Puppy Bo ...
- PetSmart To Feature Contest Winner In TV Spot
Marketing Daily, Tanya Gazdik - Friday, September 24, 2010
Pet parents can enter the "Scare Your Way into a PetSmart Commercia ...
- Who Owns A Dog?
Marketing Daily, - Wednesday, September 22, 2010
Top 10 DMAs in which reside adults who have a dog ...
- AnimalPlanet, Purina Dog Online Partnership
MediaDailyNews, Fern Siegel - Tuesday, September 14, 2010
AnimalPlanet.com and Purina have partnered to create custom online content. The effor ...
- Fisher-Price To Launch Pet Line Exclusively At PetSmart
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 8, 2010
...
- Purina Debuts Facebook Pet Resort Game
Marketing Daily, Karlene Lukovitz - Monday, August 16, 2010
"... [T]he game is fun enough to possibly generate a good de ...
- A Pet Project: Filling The Unmet Need
Marketing: Travel, Gary Leopold - Monday, August 2, 2010
There are no signs of the American love affair with their pe ...
- Iams Partners With Sites For Camp Doggie/Kitty
Marketing Daily, Tanya Gazdik - Thursday, July 22, 2010
"Given the surge in social network marketing and its growing clout, ju ...
- 'World's Best' Cat Litter Expands Campaign
Marketing Daily, Tanya Gazdik - Thursday, June 17, 2010
"We aim to reach cat owners using a combination of media includi ...
- Sony Develops Tweeting Cat Collar
Marketing Daily, - Thursday, June 3, 2010
About 11 pre-programmed phrases are triggered on Twitter based on the cat ...
- Arm & Hammer Tells Pet Owners: 'Tag A Cat'
Marketing Daily, Tanya Gazdik - Thursday, May 20, 2010
To support the collaboration with the North Shore Animal League America, A ...
- Subaru Donates Outback To ASPCA
Marketing Daily, - Friday, May 14, 2010
Subaru of America, Inc. is donating a custom-designed Subaru Outback to t ...
- Bayer Animal Health Expands Charitable Efforts
Marketing Daily, - Friday, May 14, 2010
Bayer and Adopt-a-Pet.com will be working to increase awareness of Adopt-a-Pet.com a ...
- PetSmart, GNC Partner For Pet Supplements
Marketing Daily, Tanya Gazdik - Friday, May 14, 2010
"I think it's a smart move, albeit not without some risk f ...
- Taye Diggs To Do Virtual Book Reading For Alpo
Marketing Daily, Karlene Lukovitz - Monday, May 10, 2010
The book, a "how-to manual written by 20 'paw-thors'," was compiled fr ...
- P&G Moves Into Pet Category Naturals
Marketing Daily, - Wednesday, May 5, 2010
The company says the move gives P&G a foothold in the "holist ...
- Frontline Plus Focuses On 'Killer Instinct'
Marketing Daily, Tanya Gazdik - Friday, April 23, 2010
Frontline Plus flea prevention appeals to pet owners' primal instincts in wanti ...
- Walmart, ASPCA Launch Facebook Effort
Marketing Daily, Sarah Mahoney - Friday, April 16, 2010
The promotion encourages Facebook users to go to Facebook.com/lendapaw and click ...
- Pedigree Enlists Underwood (And Her Dog)
Marketing Daily, Tanya Gazdik - Tuesday, March 30, 2010
Carrie Underwood appears on Pedigree's Web site accompanied by her Chihuahua, Ac ...
- Del Monte Brands Sponsor Pet Bloggers Event
Marketing Daily, Karlene Lukovitz - Tuesday, March 16, 2010
The growing influence of pet-related blogs is one of the top tren ...
- These Are No Dog Days For Pet Spending
Marketing Daily, Tanya Gazdik - Wednesday, March 3, 2010
The company attributes the economy-bucking performance to factors which ensure an ev ...
- Swiffer, Cesar Teach Pet-Friendly Homes New Cleaning Tricks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 16, 2010
...
- Report: (Even) Pet Supplies Slowed In 2009
Marketing Daily, Karlene Lukovitz - Monday, February 15, 2010
The relative slowing within the pet supplies sector comes down to tren ...
- Milk-Bone Sponsors PBS Documentary
Marketing Daily, Karlene Lukovitz - Wednesday, January 20, 2010
"Through a Dog's Eyes" follows the acclimation process that occurs as sever ...