- Purina One Plans 'Cat Cafe' For NYC
Marketing Daily, Tanya Gazdik - Tuesday, April 22, 2014
St. Louis-based Nestle Purina Pet Care is building on the feline phenomen ...
- Freshpet Lands In Whole Foods Supported By New Creative Campaign
MAD, Larissa Faw - Friday, April 18, 2014
The campaign is being developed by the brand's creative AOR Terry &am ...
- Is It Really An Empty Nest If There's A Pet In It?
Engage:Boomers, Stephen Reily - Monday, April 14, 2014
While the Great Recession continues to affect almost all consumer categories, o ...
- Milk-Bone Intros New 'Brushing' Product
Marketing Daily, Tanya Gazdik - Monday, April 14, 2014
"This ... drives awareness of the new product and the need ...
- PetSmart Selects OMD For Media Duties
MAD, Steve McClellan - Wednesday, April 2, 2014
OMD has won the PetSmart media planning and buying assignment after ...
- Friskies, Fine Brothers Partner For April Fools' Joke
Marketing Daily, Tanya Gazdik - Tuesday, April 1, 2014
"Friskies is very active in Internet cat culture, so when we hea ...