- Pet Owners Embrace Humanization
Marketing Daily, Tanya Gazdik - Sunday, May 22, 2016
One of the most important driving forces in the pet industry ...
- Mars Petcare Brings Together Dog Food Brands
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2016
For the first time ever, Mars Petcare is bringing together its portfol ...
- Purina Enlists Sports Stars For Video
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
The initiative is being promoted via a "robust digital campaign," Amy Kirko ...
- Pedigree Promotes #HeartsAligned Research
Marketing Daily, Tanya Gazdik - Monday, May 9, 2016
Clemenger BBDO in Australia created a video to detail the Pedigree-sponsored experimen ...
- Rachael Ray's Nutrish Pet Food Launches $40 Million Campaign
Marketing Daily, Tanya Gazdik - Friday, May 6, 2016
The brand's primary target/audience is women ages 35-54 with a household Inco ...
- PetSmart Helps Arizona Diamondbacks Go To The Dogs
Marketing Daily, Tanya Gazdik - Tuesday, May 3, 2016
PetSmart, in partnership with the Arizona Diamondbacks, nearly set a new Guinne ...