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Results for pharma
Hep C Drug Setting Sales Records As Critics Question Pricing
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 24, 2014
The cost of Gilead's hepatitis C drug Sovaldi is so high -- ...
Why It's Worth Your While To Validate Communications Upfront
Marketing: Health, Bob Klein - Tuesday, July 15, 2014
Healthcare marketers are intensively data-driven when analyzing the results of their campaigns, ...
Pharma Brands Feel Mobile Wave
Mobile Marketing Daily, Mark Walsh - Thursday, July 10, 2014
When it comes to the mobile shift, health-focused Web sites are hardly ...
Future Of Brands = Branded Engagement
Marketing: Health, Prodeep Bose - Tuesday, June 24, 2014
A cursory view of the pipeline of new pharmaceutical drugs reveals what ...
FDA Finally Suggests Social Guidelines
The Social Graf, Erik Sass - Tuesday, June 17, 2014
After glacial consideration, the Food and Drug Administration has finally suggested some ...
Physician Information-seeking Habits And Pharma Resources
Marketing: Health, Christine Hardy, Taryn Tarantino - Monday, June 2, 2014
Staying current with new treatment options is essential for physicians, who need ...
Chinese Charge Former Glaxo Honcho With Corruption
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 15, 2014
Big Pharma may consider paying billions of dollars in fines for "off ...
Bayer Sets Its Focus On Merck's Consumer Care Brands
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 7, 2014
Big Pharma's quest for focus and consolidation continued yesterday with Germany-based Bayer ...
Focus Drives Big Pharma's Focus On Deals
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 23, 2014
As part of an ongoing trend for pharmaceutical companies to get back ...
CVS Caremark Creates IT Team To Manage SEO, Ecommerce Projects
Search Marketing Daily, Laurie Sullivan - Monday, April 21, 2014
CVS Caremark has begun putting together a technical team to support search ...
Weight Loss Drug Acknowledges Struggle
Marketing Daily, Tanya Gazdik Irwin - Sunday, April 20, 2014
A national TV campaign for weight loss drug Eisai Inc.'s Belviq emphasizes ...
ID To Focus On MD, Rx Too: IPG Media Shop Opens Healthcare Unit
MAD, Joe Mandese - Monday, April 14, 2014
Interpublic media agency ID Media is launching a specialty unit focusing on ...
FDA Helping Pharma Operationalize Social Media
Marketing: Health, Dale Cooke - Friday, April 11, 2014
Last year, I wrote in a Marketing:Health column, "The primary challenges for ...
Adam Levine Shares ADHD Insights
Marketing Daily, Tanya Gazdik Irwin - Monday, February 24, 2014
Singer Adam Levine is helping to kick off an initiative to help ...
Could 2014 Be The Year Of Social Pharma?
Marketing: Health, Prodeep Bose - Tuesday, February 25, 2014
Could social marketing-a subject that pharma loves to talk about but hasn't ...
Want To Unleash Digital Innovation In Pharma? Think Rewards
Marketing: Health, Fard Johnmar - Friday, February 21, 2014
Last month, the U.S. Food and Drug Administration provided a measure of ...
Pharma Marketers Should Invest In The Corporate Brand
Marketing: Health, Paul Schrimpf - Wednesday, February 19, 2014
The forecasting model for the pharmaceutical industry is now useless, thanks to ...
Precision Health Media Rebrands, Offers Tech To Other Verticals
Real-Time Daily, Tyler Loechner - Thursday, January 30, 2014
Precision Health Media, a programmatic tech provider, on Thursday announced it has ...
Mission Pharmacal Creates Mobile App For Docs
Marketing Daily, Tanya Gazdik Irwin - Tuesday, January 21, 2014
A popular medical management tool is now available on iPads and iPhones, ...
FDA Issues Social Media Guidelines For Pharma
The Social Graf, Erik Sass - Wednesday, January 15, 2014
After a long delay, the Food and Drug Administration has finally released ...
Branding Efforts Belong To Retail: Pharma, Not So Much
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 3, 2014
Retail spend 23.3%; financial services, 12.4%; and automotive, 12.1% when it comes ...
Accelerated Trial-Sourcing: Should Marketers Play A Role?
Marketing: Health, Fard Johnmar - Friday, December 20, 2013
In 1988, students arriving for their first day of classes at Harvard ...
Can Pharma Brands Do More Than Just 'Like' Social?
Marketing: Health, Graham Mills - Friday, December 13, 2013
In her recent article (Medical Marketing & Media, Nov. 3, 2013) Zoe ...
Multiplatform Ad Spend To Increase 91% YoY For Programmatic Buyers
Real-Time Daily, Tyler Loechner - Wednesday, November 27, 2013
Marketers are expected to spend 91% more in Q4 2013 then they ...
Is Your Healthcare Creative Generating The Response You Want?
Marketing: Health, Scott Small - Tuesday, November 19, 2013
A trend in pharma is to create unbranded campaigns with a measurable ...
J&J Paying $2.2 Billion For False Marketing, Kickbacks
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 5, 2013
In yet another settlement with the federal government over charges of unlawful ...
Association Spending To Reach $572 Million
Marketing Daily, Tanya Gazdik Irwin - Tuesday, October 29, 2013
Lifetouch, Goldman Sachs and Nestle are the most active sponsoring brands. Eleven ...
Building Relationships With Content Marketing
Marketing: Health, Daniella Koren - Friday, October 25, 2013
My last post introduced the concept of Responsive Relationship Marketing: the practice ...
Big Data Creates A Big Opportunity For Redemption
Marketing: Health, Sarah Larcker - Friday, October 11, 2013
These days, it seems every headline decrees the power of Big Data. ...
Precision Health Prescribes Programmatic For Pharma Marketers
Real-Time Daily, Tyler Loechner - Tuesday, October 1, 2013
Precision Health Media, a company that finds "specific health condition audiences" for ...
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