- Jarvik Defends Rep In Wake Of Lipitor Ad Recall
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2008
[Pharma] "The record needs to show that the ad campaign Pfizer tasteful ...
- Under Pressure, Pfizer Axes Jarvik Lipitor Ads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 26, 2008
Pfizer is pulling its long-running advertising campaign using the artificial heart pione ...
- Pfizer Drops Jarvik Ads Under Pressure
Around the Net In Media, William Spain - Tuesday, February 26, 2008
Drug giant Pfizer Inc. is canning that ad campaign for anti-cholesterol pi ...
- FDA's Budget For Reviewing Ads Soars
Around the Net In Brand Marketing, Thom Forbes - Monday, February 25, 2008
The Food and Drug Administration is receiving $6.1 million for the curre ...
- Bees, Lincoln And Beavers Sell Drugs, Research Firm Finds
Marketing Daily, Nina Lentini - Friday, February 22, 2008
[Pharma] "Several years ago, the types of ads that were on t ...
- Surge In Rx Drug Prices Could Backfire Politcally
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 21, 2008
Under pressure to preserve revenue as new-drug pipelines dry up and ...
- Kaiser Joins Acadia As VP/Strategic Marketing
Marketing Daily, - Wednesday, February 13, 2008
Acadia Pharmaceuticals, a biopharmaceutical company utilizing innovative technology to fuel drug discove ...
- Committee Investigates Ad Tactics for Lipitor
Around the Net In Brand Marketing, Thom Forbes - Friday, February 8, 2008
...
- Jarvik's Liptor Ads Come Under Congressional Fire
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 7, 2008
Concerned that Lipitor ads featuring Dr. Robert Jarvik could be misleading, ...
- Schering-Plough Links Claritin To Nascar
Marketing Daily, - Tuesday, February 5, 2008
Pharmaceutical company Schering-Plough is promoting its Claritin allergy medication with sponsorship ...
- Hoodia Marketer Hit With $2.6 Million Can-Spam Penalty
Online Media Daily, Wendy Davis - Tuesday, February 5, 2008
In the largest penalty to date for a Can-Spam violation, a feder ...