- FDA Denies Approval for Merck's Cordaptive Cholesterol Drug
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 29, 2008
...
- Generics Market Heats Up As Patents Keep Expiring
Marketing Daily, Aaron Baar - Monday, April 28, 2008
[Pharma] "Certainly brand companies are spending a lot of money promoting the ...
- Schering-Plough To Continue DTC Marketing Of Vytorin
Marketing Daily, Aaron Baar - Thursday, April 24, 2008
[Pharma] "We are concerned the continued uproar undermines patient care," CEO Fr ...
- DTC Ads Continue, Despite Schering Controversy
MediaDailyNews, Aaron Baar - Thursday, April 24, 2008
Schering-Plough will continue to make, sell and market its Vytorin and Zet ...
- Glaxo Taps George Jetson To Speak For Tums QuikPak
Marketing Daily, Aaron Baar - Tuesday, April 22, 2008
[Pharma] "When you think about the Jetsons, you think about three thing ...
- Glaxo Reinvents Old Drugs As Originals Lose Patents
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 17, 2008
Modifying old drugs and finding new uses for them has accounted f ...
- Marketers Take More Targeted Approach To Selling Rx Drugs
Marketing Daily, Aaron Baar - Thursday, April 17, 2008
[Pharma] "There's been a lot of key learning [recently] from the financi ...
- JAMA: Doctors Put Their Names On Articles Merck Drafted
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 16, 2008
An article published in The Journal of the American Medical Association tod ...
- Most Online Rx Drug Searches Are For Depression Meds
Marketing Daily, Aaron Baar - Tuesday, April 15, 2008
[Pharma] The brands on the comScore's list are also the subjects ...
- Most Commonly Searched Rx Brands
Marketing Daily, - Monday, April 14, 2008
1
Chantix 2
Adderall 3
Viagra 4
Ambien 5
Lexapro 6
Effexor- Generic Drug Faces Challenge On Way To Store Shelves
Around the Net In Brand Marketing, - Monday, April 14, 2008
Generic drug maker Nastech Pharmaceutical has been forced to cut its budg ...
- Consumer Man: Are Rx Drugs Ads Hazardous To Health?
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 10, 2008
...
- Clinics and Pharmacies Take Off At Airports
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 8, 2008
...
- Consumer Group Calls For Side Effects Notification Option
Marketing Daily, Aaron Baar - Thursday, April 3, 2008
[Pharma] "We're trying to help the FDA get information more quickly fr ...
- Vytorin Study May Add Weight To Debate On DTC Advertising
Marketing Daily, Aaron Baar - Tuesday, April 1, 2008
[Pharma] "[Advertising] likely played a role," says an author of the stud ...
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