- Abbott Labs' Online Effort Addresses Teen Rx Abuse
Marketing Daily, Aaron Baar - Thursday, June 26, 2008
[Pharma] The effort is centered mostly on PR and education efforts throu ...
- Pfizer Agrees To Lipitor Sales Deal
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
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- Big Pharma Wages War With Generics State By State
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 18, 2008
Large pharmaceutical companies are taking their fight against inexpensive generic drugs ...
- Big Pharma Agrees to Voluntary DTC Moratorium
MediaDailyNews, Erik Sass - Wednesday, June 18, 2008
A group of leading pharmaceutical manufacturers have agreed to a voluntary six-mon ...
- Drug Companies Won't Target Consumers for Six Months
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 17, 2008
Major pharmaceutical firms including Merck, Johnson & Johnson and Pfizer are agreei ...
- Firms Spend Up To $500 Million In Marketing For Mega-Launches
Marketing Daily, Karlene Lukovitz - Thursday, June 12, 2008
[Pharma] Mega-launches such as Lipitor, Celebrex, Vioxx and Viagra--all of which produc ...
- Despite Controversy Over Rules, DTC Ads Seen As Effective
Marketing Daily, Aaron Baar - Wednesday, June 11, 2008
[Pharma] Putting a doctor in an ad doesn't convey effectiveness or safet ...
- Novo Nordisk 'Changing Diabetes' Bus Reaches San Fran
Marketing Daily, - Thursday, June 5, 2008
The arrival of the 59-foot, interactive mobile showroom and 20,000-square foot villa ...
- Industry Watch: Making Drug Buddies
OMMA Magazine, Christine Bittar - Monday, June 23, 2008
The Web isn't just good for filling cheap prescriptions for painkillers a ...