- Wal-Mart Looks To Expand Direct-To-Employer Drug Pilot
Around the Net In Brand Marketing, Thom Forbes - Friday, October 31, 2008
Kimberly Morrison reports that pharmacy benefit managers could soon find themselves contendi ...
- Andy McCormick Joins Hershey From Pfizer
Marketing Daily, - Thursday, October 30, 2008
He is joining Hershey Co. as VP/Public Affairs, beginning Nov. 10. ...
- Human Concern, Aging Population Boost Pet Meds
Marketing Daily, Aaron Baar - Tuesday, October 14, 2008
While many pharmaceutical companies reformulate or repackage drugs they've produced for hum ...
- AstraZeneca Marketing Efforts Hike Web Site Traffic
Marketing Daily, Aaron Baar - Friday, October 10, 2008
"People are looking online for their health-care needs," says John Mangano, seni ...
- FDA Says Yaz Ads Exaggerate PMS, Acne Relief Claims
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 9, 2008
The U.S. Food and Drug Administration says that two television ads f ...
- Osteoarthritis Rx Meds Market May Hit $4 Billion By 2017
Marketing Daily, Aaron Baar - Wednesday, October 8, 2008
Several disease-modifying therapies could receive approval in the next few years. Accordi ...
- Suit Alleges Pfizer Spun Unfavorable Drug Studies
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 8, 2008
Documents and emails released this week in a lawsuit in U.S. Distri ...
- Drug Makers To Curb Cold-Medicine Sales
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 8, 2008
The Journal also reports that companies making over-the-counter cold and cough medicin ...
- Merck Ends Development of Obesity Drug Taranabant
Around the Net In Brand Marketing, Thom Forbes - Friday, October 3, 2008
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